Mobile Loyalty Insights & Usage
What encourages customers to use an app more often?
What are the most popular apps customers are using?
Social media
58%
Banking
52%
76%
47%
Shopping
51%
News
32%
Rewards and incentives (up from 69% in 2024)
Helpful prompts
31%
Gaming Entertainment
29%
Travel
23%
Health
21%
44%
42%
Sports
20%
Fitness
15%
Personalized messages
Marketing offers
Hospitality
6%
37 | 52
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