Customer Loyalty Index 2025

Mobile Loyalty Insights & Usage

What encourages customers to use an app more often?

What are the most popular apps customers are using?

Social media

58%

Banking

52%

76%

47%

Shopping

51%

News

32%

Rewards and incentives (up from 69% in 2024)

Helpful prompts

31%

Gaming Entertainment

29%

Travel

23%

Health

21%

44%

42%

Sports

20%

Fitness

15%

Personalized messages

Marketing offers

Hospitality

6%

37 | 52

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