How Do Customers Prefer to be Contacted?
Understanding customer communication preferences drives more engagement. In recent years, the top three preferred communication channels are email, SMS, and direct mail.
What type of messages do customers find most useful?
69%
SMS/MMS
43%
43%
Direct Mail
Advertising
36%
34%
30%
Mobile App Push
In-context Messages
29%
Web Push Messaging
19%
39 | 52
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