What encourages customers to “allow” notifications from apps?
73% 67% in 2024 71% 69% in 2024 63% 63% in 2024 46% 52% in 2024 35% 43% in 2024
Level of reward or incentive
Helpfulness
23%
Relevance
of consumers say batch- and-blast marketing actively damages their loyalty
Timeliness
Quantity
Deploy AI-powered segmentation to create more cost-effective campaigns that build true loyalty. Use mobile channels to drive email opt-ins, mobile downloads, or in-store shopping. Loyalty Lever
Besides the reward level, customers seek brands that offer more help or support through mobile app notifications. Use this channel to drive personalized product discovery instead of batch-and-blast messages that lead to a quick opt-out and cost you more in the long run.
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