Consumer Products Loyalty
In 2025, 48% of customers reported loyalty to a consumer products (CP) brand, an increase of 8% points from 2024. Shoppers stick with brands offering reasonable prices, consistent quality, and easy in-store and online experiences.
Consumer Products
Other Respondents
CP Customer Loyalty
57%
54%
47%
41%
38% 38%
28%
28%
25%
21%
16%
11%
Trend Loyalty
Incentivized Loyalty
Inherited Loyalty
Ethical Loyalty
True Loyalty
Silent Loyalty
42 | 52
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