How do CP customers show their loyalty?
Key Loyalty Drivers for CP Brands
77% 68% 60% 48% 32% 30% 29% 31%
70% 57% 53% 43% 37% 36% 37% 46%
High quality products
Shop with them frequently
I recommend to friends and family
Brand longevity
I use their loyalty scheme
Consistent branding
I have their app on my phone
Being “iconic”
Why are CP customers loyal to particular brands?
64% 54% 43% 39% 43% 35% 41% 33%
High quality products
21%
31%
Widest range of products Regular discounts, loyalty points, and incentives
of CP consumers buy products that are more expensive than alternatives
of CP consumers want a seamless experience every time they interact with a brand
Other respondents Consumer products
Consistent low prices
43 | 52
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