Loyalty Toward Physical Stores
Despite the growth of online shopping, experiences in physical stores still influence their trust and long-term relationship with a brand. Loyalty for supermarkets tends to center around convenience, value, and trust.
Why are customers more loyal to a supermarket, grocery store, or a shop?
Located close to home
50%
18%
Offers a wide variety of products
44%
37%
Offers great loyalty rewards
of customers don’t care which supermarket they use if it meets their needs.
35%
Cheapest option
Regular promotions and weekly offers Quick or checkout-less experience
33%
19%
Loyalty Lever
To build lifelong loyalty, brands need more than great pro ducts. Use customer data to send reminders when they might be running low on certain items. Deploy location-based marketing tactics to reach customers when they are nearby.
Allows online shopping
19%
Has a car parking lot
18%
44 | 52
Made with FlippingBook flipbook maker