Luxury Loyalty* in 2025
In the world of luxury, loyalty isn’t earned with points. Instead, Luxury Loyalty transforms one-time buyers into brand devotees through curated, high-touch experiences.
Luxury 2024
Luxury 2025
Other respondents 2025
46%
55%
23%
34%
43% N/A
40%
50%
25%
28%
47% 12%
35%
44%
23%
25%
59% 16%
True Loyalty
Incentivized Loyalty
Inherited Loyalty
Ethical Loyalty
Silent Loyalty
Trend Loyalty
* Respondents who selected “They produce high quality / exclusive products” when asked “What best explains why you are loyal to particular brand(s)?”
46 | 52
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