Luxury Loyalty Drivers
Luxury brands need to treat loyalty as a long-term strategy by investing in hyper-personalized experiences, using AI technologies to maximize customer engagement. Loyalty Lever
Brand longevity has increased by 12% since 2024, highlighting how important it is for luxury shoppers to withstand time and remain relevant throughout the years.
What positively impacts your loyalty to luxury brands?
What negatively impacts your loyalty to luxury brands?
Out of politics Memorable experiences
Drop in quality
65%
43%
24%
22%
Poor Customer service
40%
53%
23%
26%
Increase prices
42%
47%
28%
32%
Being “iconic”
Conduct false advertising
27%
Consistent branding
36%
29%
33%
Irresponsible use of data
29%
Brand longevity
37%
46%
59%
Charging for returns
23%
58%
23%
83%
High quality
Other respondents 2025
Other respondents 2025
Luxury 2025
Luxury 2025
47 | 52
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