Loyalty in the Engagement Era
Loyalty has never mattered more. True Loyalty is declining and harder to earn. Customers are still loyal, but only to brands that make them feel understood. Trend Loyalty is rising and fueled by emotion, speed, and social influence. Inherited Loyalty no longer holds as expectations have changed. What is driving these changes? A growing personalization gap. This isn’t a messaging issue. It’s a data and execution challenge. To close that gap, brands need more than campaigns. SAP Emarsys empowers brands to turn insight into action by using real-time customer data, predictive AI, and omnichannel customer engagement to close the personalization gap and earn lasting loyalty. In today’s Engagement Era, loyalty must be earned with relevance, consistency, and care. Every interaction with your customers is a catalyst for inspiration, driving innovation and forging bonds that transcend transactions.
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