Loyalty Trends in the Last Five Years
Over the past five years, consumer responses have revealed shifting brand loyalty patterns.
True Loyalty
Incentivized Loyalty
Inherited Loyalty
Silent Loyalty
Ethical Loyalty
2021
27%
45%
27%
53%
24%
2022
29%
56% 21%
52%
26%
2023
31%
48%
23%
56%
28%
2024
34%
50%
23%
53%
30%
2025
29%
48%
24%
52%
27%
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