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BRAND VOICE HOW THE BRAND VOICE SHOULD SOUND FOR OKLAHOMA CITY
OUR VOICE IS
Down to Earth Real, genuine, authentic, honest, tell it like it is, integrity Approachable Underdog, regular person, the common touch Welcoming Goodness, service, neighborly, kind, clean Nostalgic Heritage, slower-paced, respectful of the past Unified Community, relationships, acceptance, diversity, belonging, one, togetherness Driven Development, expansion, competitive, focused, innovative, new
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