07
BRAND PERSONALITY WHAT QUALITIES MAKE UP OUR DISTINCT NATURE?
OUR CITY IS
open We are authentic, welcoming and kind to others. We are actively looking to grow by recruiting new businesses, cultural institutions, visitors and residents. We are a “yes” city committed to actively making things happen: come live here, come work here, create memories and new experiences here - we’re open. collaborative We play well with others. We know that changes comes from within, and we rely on ourselves to solve some of our community’s biggest challenges. We know that we can make our individual/family/businesses’ lives better by improving the city as a whole. This requires listening, empathy and working together to build (or maintain/sustain/foster) an inclusive and ever-evolving community. energetic There is an energy flowing through our streets , a buzz surrounding our growth, and a playfulness to our new features and amenities. We are confident and proud. We’re a city to watch, a city on the rise. Catch us if you can. pioneering We are dissatisfied with the status quo. We have a vision for a better future, and we won’t stop until we get there. We are innovators that apply diverse perspectives and resourcefulness to our challenges and make significant contributions to our community and the world.
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