Exhibitor Registration Brochure

OCTOBER 18-21 LOUISVILLE, KY

WHERE THE LANDSCAPE CHANGES

Connect With Your Customers

Roll Out New Products Showcase Your Brand at the Industry’s Most Comprehensive Tradeshow

RESERVE YOUR EXHIBIT TODAY WWW.EQUIPEXPOSITION.COM 800-558-8767

Powered By Outdoor Power Equipment Institute

CO-LOCATED WITH

GIE+EXPO is now…

In 2022, GIE+EXPO becomes Equip Exposition – the proving ground for the industry. It’s the one trade show where attendees can test before they invest in new products, new technologies, and new ideas for their business. After nearly 40 years, it was time to modernize and evolve the show to better reflect what it offers. We’ve expanded the show schedule, and added new features and programming to improve the experience for you and your team.

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Connect. Network. Sell. Gain a competitive business edge. These are just a few of the benefits of showcasing your company at Equip Exposition. The show, which in 2021 attracted nearly 25,000 landscape and hardscape contractors, outdoor power equipment dealers and retailers, distributors, and manufacturers, is the place to grow, learn about today’s trends, and secure your place in the industry. We have expanded the Outdoor Demo Yard to nearly 30 acres, added new networking opportunities for you to connect with customers, and enhanced exhibitor technology to make it easier to promote your products. SHOW SCHEDULE

NEW SHOW HOURS

Exhibitor Move-In Begins Sunday, Oct. 16, at 8 a.m.

TUESDAY, OCT. 18

Equip Expo Welcome Reception Louisville Slugger Field 6:30 p.m - 9 p.m.

WEDNESDAY, OCT. 19

Indoor Show Hours Dealers Only: 9 a.m. – 12 p.m. Open to All Attendees: 12 – 5 p.m.

Outdoor Show Hours 12 – 5 p.m.

THURSDAY, OCT. 20

Indoor Show Hours 9 a.m. – 5 p.m.

Outdoor Show Hours 9 a.m. – 5 p.m.

FRIDAY, OCT. 21

Indoor Show Hours 9 a.m. – 2 p.m.

Outdoor Show Hours 9 a.m. – 1 p.m.

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TUESDAY NIGHT KICK-OFF NEW FOR 2022

Join us for food and fireworks at the show’s first-ever Welcome Reception at Louisville Slugger Field. Opening Reception Shuttles Provided from the Crowne Plaza, Galt House, Marriott, Omni, and Hyatt Hotels.

Sponsored by Husqvarna and Louisville Tourism

Tuesday, Oct. 18 6:30PM - 9:00PM Louisville Slugger Field

MULLIGAN’S 5K FUN RUN & WALK Powered by Ariens Co. and the TurfMutt Foundation Benefiting the Kentucky Humane Society, the event steps off Wednesday at 6:30 a.m. and takes participants across the Ohio River on the city’s Big Four pedestrian bridge. Shuttles provided from the Galt House, Marriott, Hyatt, and Omni hotels.

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LAND IN LOUISVILLE

EASY. AFFORDABLE. FUN.

WELCOME TO THE RIVER CITY

As the 16 th largest city in the U.S., Louisville is home to over 90 attractions, 17,000 hotel rooms, and 2,500 restaurants. Located on the banks of the Ohio River, Louisville is easily accessible and within a day’s drive of nearly half of the nation’s population. The Louisville International Airport, only seven minutes from downtown, handles nearly 100 flights per day, and is across the street from the Kentucky Exposition Center.

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MORE TIME ON THE FLOOR

Equip Expo 2022 features extended hours for indoor exhibits, giving you more time to connect with customers.

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THE INDUSTRY’S LATEST PRODUCTS, ALL UNDER ONE (VERY LARGE) ROOF.

In 2021, Expo brought nearly 25,000 people to Louisville.

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INFLUENCER LIVE

Sponsored by

Influencer LIVE combines the largest gathering of industry professionals at Equip Expo and the conversational elements of an interactive podcast into one action-packed space. Influencer LIVE provides attendees with a high energy and engaging atmosphere to hear (and meet) the influential voices that have inspired them to grow and

Thursday, Oct. 20 8:00AM - 9:30AM Event Center

invest in their business. Hosts: Naylor Taliaferro, Paul Jamison, and Caleb Auman

ENERGIZE

Gather with Equip Expo attendees for a candid conversation with contractors working in the field. This motivational discussion will be hosted by some of the industry’s leading voices, who will give their first-hand perspective on everything from marketing, hiring, sales, and purchasing. Hosts: Brian Fullerton, Mike Andes, Blake Albertson and Paul Jamison

Thursday, Oct. 20 2:00PM - 3:30PM Event Center

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SOCIAL MEDIA LOUNGE

EMB

Sponsored by

The high-energy Social Media Lounge, sponsored by Echo Means Business, gives attendees a chance to recharge and connect with the influencers who are shaping the industry.

GET THE APP

Find the latest show information at your fingertips with the official Equip Exposition app. Download it later this fall to view an interactive trade show map, build your on-site schedule, and keep all your notes in one place.

Sponsored by Husqvarna

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DEMO YARD

NOW OPEN ALL THREE DAYS Hours for the Demo Yard have been extended for 2022.

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EXPANDED TO NEARLY 30 ACRES!

Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up. Attendees ages 16 and older with a valid driver’s license are eligible to operate equipment in the outdoor demonstration area.

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OPENING KEYNOTE

Sponsored by

DAVID FEHERTY

David Feherty is a former professional golfer on the European Tour and PGA Tour. He now works as a writer and broadcaster with NBC Sports and Golf Channel. His edgy talk is full of great stories from behind the scenes and an event you don’t want to miss.

Wednesday, Oct. 19 11:00AM Event Center

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CLOSING KEYNOTE BREAKFAST Sponsored by

JOEL SARTORE Joel Sartore is an award-winning photographer, speaker, author, conservationist, and the 2018 National Geographic Explorer of the Year.

He is a regular contributor to National Geographic Magazine, and an Eagle Scout. Cost $15/person

Friday, Oct. 21 7:30AM Event Center

RYOBI Mower Giveaway Dealers and landscape professionals are welcome to enter. Visit the RYOBI booth (#1004) during Equip Exposition

to enter to win a battery-powered 54-inch RYOBI zero-turn mower. The winner will be announced at the conclusion of the show’s closing breakfast.

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CONCERT SERIES

Sponsored by

and

THE CRASHERS Wednesday, Oct. 19, 8:00PM at Fourth Street Live!

TRACE ADKINS Thursday, Oct. 20, 8:00PM at Fourth Street Live!

Free Concerts Fourth Street Live! Downtown Louisville

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LUCKY’S MUTT MADNESS WHO KNOWS YOUR YARD BEST? YOUR DOG.

Show attendees are welcome to visit the fourth annual Lucky’s Mutt Madness in Freedom Hall and adopt a rescue dog. The event, held in partnership with the Kentucky Humane Society, has found dozens of pups their forever homes since its inception.

The TurfMutt Foundation has reached more than 70 million students, teachers, and families, and spreads the message that you can save the planet one yard at a time. Thursday, Oct. 20 11:30AM - 2:00PM Food Hall

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Equip Expo continues to co-locate with Hardscape North America presented by ICPI-NCMA. All attendees get complimentary access to HNA’s indoor exhibits, as well as the Hardscape House and HNA Installer Competition.

Hardscape education is also available by upgrading your Equip trade show registration to include installation demonstrations, workshops focusing on hardscape fundamentals, and an array of other educational opportunities.

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Hardscape House Provides Unique Opportunities

Just steps away from the indoor exhibits and adjacent to the nearly 30-acre Outdoor Demonstration Yard, the Hardscape House brings three popular show features together under a 42,000-sq.-ft. open-air pavilion at Hardscape North America. The Hardscape House will include: • Exhibitor displays for hands-on product testing • Hardscape Demonstrations led by Local Roots Landscaping • HNA 2022 National Installer Championship

Hardscape House offers valuable opportunities industry members won’t find anywhere else. From the ability to get hands-on with equipment before making purchasing decisions to the expert demonstrations and the Installer Championship competition, the outdoor area at HNA provides a mix of business, learning and fun. Exhibitor Displays for Hands-On Testing, Expert Demonstrations and the National Installer Championship

One of HNA’s most attractive features for exhibitors and visitors alike is the opportunity to demo products. With the Hardscape House being just outside the indoor exhibits, attendees can see the new products indoors, then test and compare them with the competition before making buying decisions.

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IF YOU SELL THESE, YOU BELONG AT EQUIP EXPO SOFTWARE • ROBOTIC MOWERS • BATTERY SYSTEMS • ENGINES PAVERS • ZERO-TURNS • IRRIGATION • LANDSCAPE LIGHTING HARDSCAPES • FIRE PITS • DRONES • TRUCKS • SPRAY RIGS TRENCHERS • POWER WASHERS • PORTABLE GENERATORS • UTVS SKID STEERS • CHAIN SAWS • AERATORS • AERIAL LIFTS • GPS AUGERS • BACKHOES • LEAF BLOWERS • CHIPPERS • PUMPS SHREDDERS • MOWERS • GRINDERS • EXCAVATORS • FINANCING PLOWS • SPREADERS • OUTDOOR KITCHENS • SNOW THROWERS SOD CUTTERS • LOG SPLITTERS • CUT-OFF MACHINES • TRIMMERS

Equip offers Vermeer an excellent opportunity to engage the market, meet with customers, and show our new products. A stand out for us is the outdoor demo area. It is a huge part of the show that gives customers and attendees the opportunity to experience Vermeer equipment that they will be working with on a daily basis. Because of that, we have asked to double our demo booth size!

AUSTIN BONNEMA • VERMEER

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UTV TEST TRACK

We’ve expanded the UTV Test Track, giving you more room to run. Located in the Outdoor Demo Yard, the track lets you compare the latest UTVs and put them through their paces on curves, hills, rocks, bumps, and maybe even a little water and mud. Attendees 16 or older with a valid driver’s license will be able to drive alongside a representative of the manufacturer who can answer all of your product questions – load capacity, features, price, and more!

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New in 2022: We‘ve expanded our education opportunities for attendees to broaden their businesses into the latest segments and markets. New education tracks include Leadership, Technology, Sales & Profitability, Growing Your Team, Pool and Spa, Landscape Lighting, Dealer Management, Tree Care, Technician Training, and Hardscaping. EDUCATION OPPORTUNITIES

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Thursday, October 20, 9:15AM - 10:15AM A free session called “The California Equation” overviews new equipment mandates and their widening impact. A panel of experts will discuss

how the industry is adapting to changing regulations in California, and how trends in the Golden State are impacting business across the country. This session is open to landscapers, dealers, and manufacturers.

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EASY TO GET TO. EASY TO NAVIGATE.

HOTEL RESERVATIONS Louisville Tourism provides the lowest available room rates at event hotels. List of rates available at equipexposition.com under Hotel & Travel. To make reservations by phone, call the Louisville Housing Bureau at (800) 743-3100 SHUTTLE SERVICES Equip Exposition will run shuttle buses between select hotels and the Kentucky Exposition Center and on the final day to the airport. See shuttle schedule at equipexposition.com/ whats-new/shuttle-routes-2022 . AIRLINE DISCOUNTS American Airlines discount fares are available by contacting their Meeting Services Desk at (800) 433-1790. Use authorization number: A59H2DV Delta Airlines offers up to a 10% discount on flights. Search flights at www.delta.com/ meetings , select ‘Book Your Flight,’ and use Meeting Code NMVSD. For groups of 10 or more, call (800) 328-1111. United Airlines offers up to a 10% discount on flights. Search flights at www.united.com/ meetingtravel and use Z Code:ZM5T583468, or call United Reservations Meetings at (800) 426-1122. Southwest Airlines offers 5% off all fares to Louisville. Book starting June 15 and travel Oct. 16-24. Go to www.swabiz.com/flight and use code SWABIZ/SPS CID# 99636972. APPLICATION INFORMATION To exhibit at this year’s show please submit your Booth Space application found on the right side of this page to exhibitsales@equipexposition.com . Editors/Publishers: please visit equipexposition.com/media-info to fill out the media application for consideration. BE PREPARED - EXHIBITOR BADGE PICKUP If you’re currently a member of an exhibiting company please contact your trade show lead to ensure you’ve been registered to attend the show. Badges are printed at the show using your registration confirmation QR code or by name look-up.

Kentucky Exposition Center Exhibitor Badge Pickup

Sunday, Oct. 16 8 a.m. - 5 p.m.

Monday, Oct. 17 8 a.m. - 5 p.m.

Tuesday, Oct. 18 8 a.m. - 8 p.m.*

*Satellite express pick-up locations available at Louisville Airport, Galt House Hotel, Louisville Marriott Downtown, and Omni Hotel from 10 a.m - 6:30 p.m.

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LAST OPPORTUNITY TO EXHIBIT RESERVE YOURS TODAY

PLEASE RESERVE _ _________________ SQ. FT. OF INDOOR EXHIBIT SPACE.

Company _ ___________________________________________________

Address_ _____________________________________________________

City _ ______________________________ State_ _____ Zip_ ___________

Phone ( _ _____ ) _ ______________ Mobile ( _______ ) ________________

Contact name_ ________________________________________________

E-mail address_________________________________________________

Products to be displayed_________________________________________

____________________________________________________________ Would you like to be a sponsor of Equip Exposition? Yes No

*Member of OPEI

PGMS

BIA

ICPI

NCMA

EXHIBIT RATES

MORE THAN 400 SQ. FT.

100 – 400 SQ. FT.

Members of OPEI, or PGMS

$22.70/SQ. FT.

$24.00/SQ. FT.

Ineligible, nonmembers of OPEI* or PGMS

$24.30/SQ. FT.

$26.70/SQ. FT.

Nonmembers eligible for regular membership in OPEI*

$27.30/SQ. FT.

$29.30/SQ. FT.

Booth sizes are based on increments of 10’ x 10’ * For information on eligibility definitions call Equip Exposition, (844) 770-2963. There is a $50.00 processing fee added to each indoor booth. To receive the member rate for 2022 an exhibitor must have been a member by October 1, 2021 and be a member in good standing before the contract goes out. Outdoor demonstration space is available to all paid indoor exhibiting companies, first come first served. Rate for outdoor space: Up to five times your indoor space – $1.00/SQ. FT. Anyadditional space in excess of the allotted five times your indoor space – $9.00/SQ. FT.

SCAN & EMAIL:

MAIL TO:

EQUIP EXPOSITION 209 E. MAIN ST., SUITE 301 LOUISVILLE, KY 40202

EXHIBITSALES@EQUIPEXPOSITION.COM

EQUIP EXPOSITION LAST CALL TO EXHIBIT

Oct. 18-21, 2022 KENTUCKY EXPOSITION CENTER LOUISVILLE, KY www.equipexposition.com (800) 558-8767

209 East Main Street #301 Louisville, KY 40202

FREE PARKING AT THE KENTUCKY EXPO CENTER Sponsored by TYM North America

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