PROVIDING NETWORK OPPORTUNITIES
Know Your Role Night Inspires a Cultural Shift in Sportsmanship Medford, OR | June 2024
O n June 4th, the Southern Oregon Sports hosted a pivotal event titled “Know Your Role Night.” This campaign, gaining momentum nationally, aims to revolutionize sports culture by promoting respect and understanding towards referees and officials. In response to a concerning decline in the number of sports officials, which jeopardizes the future of sports, the campaign advocates for a shift in spectator and participant behavior. The event powerfully conveyed the message: No ref, no game. Commission, in collaboration with Travel Medford and The Chamber Young Professionals Network, “Know Your Role” clearly defines the distinct roles within sports – spectator, coach, athlete, and official – urging individuals to embrace their roles without overstepping. The initiative emphasizes the importance of each position, underlining that the quality and continuation of games heavily rely on mutual respect and proper conduct towards sports officials. The gathering also doubled as a networking opportunity, drawing a dynamic crowd of young professionals aged 20 to 40 from the Medford area, eager to connect over their shared interests in sports and professional growth.
The evening was marked by meaningful conversations, beverages, and light
bites, creating an ideal environment for forging new connections and strengthening community ties. Attendees left the event inspired and motivated, with a deeper understanding of their impact
on sports culture and the potential to drive positive change. The Southern Oregon Sports Commission and Travel Medford are encouraging other regions to embrace this campaign, aiming to preserve the future of sports by instilling values of respect and responsibility. For more information about the “Know Your Role” campaign or to get involved, please click HERE. As this initiative continues to spread, it hopes to ensure that sports can thrive with the support of well-respected and adequately staffed officiating crews.
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The Business Review | June & July 2024
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