A STYLISH WAY TO BIKE VISIBLY The Lumos Smart Bike Helmet
With cities becoming increasingly cognizant of sustainable transportation options, it’s easier than ever to leave your car at home
‘DYING FOR A PAYCHECK’ BY JEFFREY PFEFFER An Urgent Plea to Improve Our Workplaces and commute to work on your bike — unless you happen to work after the sun sets. Biking at night requires extra caution, plenty of gear, and doing everything you can to make yourself visible to drivers and pedestrians. The Lumos Smart Bike Helmet elegantly solves many of these problems, making it a must-have for those riding at night. Lumos helmets provide you with increased visibility and make you stand out to drivers. The helmet also comes with a handlebar mount that enables you to activate turn signals on your helmet, just like driving in a car. If you have an Apple Watch, you can also use hand signals to trigger the lighting system. With a Lumos, you’ll never have to worry about the lights on your bike again. Lumos’ inventor, Eu-wen Ding, created a product that TIME magazine deemed one of “The 50 Best Inventions of 2018.” While it’s a tremendous accolade, Ding’s desire in creating the product was simple. “All I wanted to do,” he says, “was get from A to B without dying.”
HOW GENIUS BUILT A MEDIA EMPIRE
For nearly as long as the internet has been around, people have been looking up the lyrics to their favorite songs. Song lyric sites used to be a dime-a-dozen field — each site as janky and ad-filled as the last. But one company, Genius, transformed the way we get our lyrics online and became one of the world’s 500 most-visited websites in the process. It began as Rap Exegesis — the creation of three hip-hop- loving Yale grad students — and took off as Rap Genius, finally becoming Genius. They wanted a place where people wouldn’t just post lyrics but also annotate them to untangle their hidden meanings. Not long after launching in 2009, Rap Genius caught the attention of rappers like Nas and Busta Rhymes, who took to the site to verify the intentions of their rhymes. “People have their own ideas, and they break it down for me — what I’m saying — in even a better way than I even thought,” Nas told Forbes in 2013. Eventually, Rap Genius grew too popular and useful to contain rap lyrics alone. In 2014, the company rebranded as Genius to focus on a wider array of songs. Now their vision is even grander. Genius is the place to go for online annotations on everything from political speeches to avant- garde poetry. Silicon Valley venture capitalist Ben Horowitz, one of Genius’ earliest champions, sees the company’s potential as nearly infinite. “They want to build the interpretation of the Internet … and we’d love to help them do it,” he said. In addition to being a remarkable repository of insightful commentary on all sorts of subjects, Genius is also an emerging media brand with a large YouTube presence. It may have started as a place for hip-hop fans to discuss their favorite bars, but Genius’ ultimate success is a testament to the popularity of the internet as an idea-sharing platform. As a forum for fans and creators to discuss their favorite works, Genius is just getting started. One Rap Lyric at a Time
In the introduction to “Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance — and What We Can Do About It,” Stanford business professor Jeffrey Pfeffer lays out his thesis in the starkest terms possible. “The workplace profoundly affects human health and mortality,” he writes, “and too many workplaces are harmful to people’s health.”
Pfeffer explores why this trend predominates and what we can do to stop it. He notes that in the 20th century, agencies like the Occupational Health and Safety Administration (OSHA) did a great job of limiting the physical dangers of work. While that’s an unmitigated success, we haven’t been as diligent about monitoring the psychological and physiological effects of professional stress. We ask our employees to work harder and longer than ever before, but we haven’t provided them the proper resources needed for adequate balance in return. Midway through the book, Pfeffer transitions from diagnosing the problem to offering a solution. He uses examples of companies, like Patagonia, to demonstrate how putting people first isn’t just good for the people; it’s good for the bottom line as well. “Dying for a Paycheck” is an essential investigation into an epidemic plaguing workplaces all over the country. Every manager, executive, and business owner should read it.
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