Do you want to grow your practice? Then you need a marketing system that automatically fills your schedule with patient visits every single week. Practice Promotions has a proven, effective marketing system that has helped hundreds of clinic owners get more new patients, more freedom, and more profit.
THE ULTIMATE PRACTICE MARKETING SYSTEM
400,000+ Patient Leads Generated in 2024
Maximize Online Discovery
Prospect2Patient Conversion
Patient Marketing
Attract Higher-Paying Patients
Market2Grow™ Strategy
Website Recruitment Hub
Lower Customer Acquisition Costs
Leverage Google Jobs
Marketing Clarity
Google Job Ads
The Ultimate Marketing System helps you grow new patients, attract top talent, and increase profitability & financial health without constant stress or wondering what really works. Do you want to grow your practice? Then you need a marketing system that automatically fills your schedule with patient visits every single week. Practice Promotions has a proven, effective marketing system that has helped hundreds of clinic owners get more new patients, more freedom, and more profit.
Attract New Patients Online.
INCLUDED IN THE ULTIMATE PRACTICE MARKETING SYSTEM
Rank-High SEO System Attracts hundreds of new patients online
Google Ads Pro System Skyrockets you to the top of Google
Local SEO + business profile optimization to help your clinic gain more spots at the top of Google Organic SEO audits + website work monthly to increase the volume of people finding your practice online
Local Google Ads campaigns for your specialties to help you dominate the first page
Local condition-based Google Ads campaigns
Ad creation
Google Ads specialists working weekly to optimize your ads and track performance Fraud + Competitor Click Protection by ClickCease™
Monthly blogging done-for-you
Automatic syncing to YEXT data network to display your info across dozens of sites Reputation management + online review generation software to boost online trust
“ Practice Promotions has been in our top three great decisions made to help Kaizen Physical Therapy grow over the past few years. They offer more than just great websites. They offer solutions (both print and digital) to help increase the number of new patients and reactivated patients. We will be with Practice Promotions for the long haul.
COLIN SISCO, DPT, OCS, PT, Owner of Kaizen PT
Convert Patients + Attract Top Talent.
INCLUDED IN THE ULTIMATE PRACTICE MARKETING SYSTEM
Patient Performance Website Convert your visitors into paying patients
Lead Analysis System See your marketing results in real time
Practice websites designed with Visual Analytics eye-tracking software
Custom patient volume stat tracker
24/7 marketing analytics dashboard
Appointment/consult request forms
Website heatmap behavior tracking
Hosting, security, updates, and technical support
New + returning patient call tracking (with optional, HIPAA-compliant recording)
Automated chatbot to help collect leads
Patient Lead CRM
Workshop/event signup pages
Ebook lead captures to grow your email list
Market2Hire System NEW! Convert your visitors into paying patients
Career pages optimized with custom content to encourage qualified applicants Highly-legible, organized job openings posted directly to your website Google Ads Job campaigns to target local candidates and those in surrounding cities and universities (if applicable)
REAL RESULTS
Elliott Physical Therapy is getting 7 Hires per Month under the Market2Hire System!
Reactivate Patients + Increase Referrals.
INCLUDED IN THE ULTIMATE PRACTICE MARKETING SYSTEM
Patient Engagement System Make your clinic look amazing and get past patients back into your clinic
Custom social media posting done for you each month PLUS our powerful social content tool allows you to schedule even more posts from our library of medical content. You can even harness the power of ChatGPT to write engaging captions quickly! Interactive digital patient newsletter designed, written, and added to your website for you. We’ll even automatically email it to your patient list and share to social media in a mobile-friendly format.
Upon adding the Patient Engagement System, Movement Specialists PT received an enhanced social presence, enabling them to focus more on patient care and clinic growth. They saw improved engagement, including increased likes, comments, and shares from their social media posts. Their newsletter broke 1,000 views on their company Facebook page and saw 53 clicks. Movement Specialists Physical Therapy 2 Locations in Louisiana
RESULTS 1,025 views 53 clicks 19 likes 5 shares 2 comments
481 Instagram Followers
1.3k Facebook Page Likes
1.4K Facebook Followers
Google Ads PRO System Case Studies
Maximize the amount of patient leads you get online by utilizing practice-specific ads under the Google Ads Pro System. Harness the Power of PPC Google Ads
GOOGLE ADS PPC CLIENT RESULTS!
Practice Promotions Clients’ PPC Google Ads Perform 2x Better than the Healthcare Industry Average
MONTHLY NEW PATIENTS
Conversions. The most impactful metric, 14,130 conversions, showcases the campaigns’ success in not just attracting traffic but converting it into actionable leads and patients. CTR. The Click-Through Rate (CTR) of 6.53% significantly outperforms the industry average of 3.5%, highlighting the campaigns’ superior targeting and ad quality. Cost per Conversion. The cost efficiency is further underscored by a $30.56 cost per conversion, which is substantially lower than the industry averages of $75 in the US and $100 in Canada.
By aligning our marketing efforts with clinics’ unique goals, customers using our Google Ads team have yielded exceptional results, surpassing industry standards and setting new benchmarks for success in digital marketing within the healthcare sector.
311
87% Increase in New Patients
KEY ACHIEVEMENTS
Impressions. The campaigns achieved a staggering 1,700,020 impressions, effectively expanding the reach of our clients’ practices to a broader audience. Clicks. With 111,032 clicks, the campaigns demonstrated a high level of engagement, indicating the effectiveness of the ad content and its relevance to the target audience. Average CPC. At an average cost per click (CPC) of $3.89, the campaigns have been optimized to ensure cost-efficiency while maximizing reach and engagement.
MONTHLY PATIENT LEADS
93
745% Increase in Patient Leads
MONTHLY NEW PATIENTS
68
Highest New Patient Volume Ever!
Ultimate Client Case Study • 2 Locations in North Carolina
Clinic Generates 92 Patient Leads
with Patient Newsletters
A Combined Approach Of Direct Mail + Digital Newsletters Helped Them Fill Their Schedules!
92 Leads from Newsletters 56 Calls from Print Newsletters 19 Calls from Digital Newsletters 17 Appointment Requests via Email
Direct Mail Success. 56 quotable calls were tracked through WhatConverts, all directly linked to their direct mail newsletters, showcasing the effectiveness of physical outreach. Digital Engagement Impact. The digital component of the Patient Engagement System contributed to 17 appointment requests via the Engage email platform, along with 19 additional calls from digital newsletters. Total New Patients & Revenue. 92 patient leads can translate into approximately 70 new patients, which could potentially generate an additional $70,000 in revenue. The Patient Engagement System has been instrumental in generating leads for this clinic. This approach has not only ensured a consistent patient pipeline but has also maximized the clinic’s ability to fill their schedules.
What results can you expect from merging traditional direct mail with modern digital strategies?
This 2-location physical therapy clinic in North Carolina found out firsthand how the Patient Engagement System can enhance outreach and generate significant new leads. By integrating direct mail and digital newsletters within a unified system, they achieved outstanding results. INVESTMENT The clinic invests $1,500 per month in printing and postage to reach 1,650 people with direct mail newsletters, along with distributing an additional 50 newsletters as handouts within the clinic. RESULTS Newsletter Leads. The clinic saw a whopping 92 total patient leads from newsletters alone.
In August 2020, a clinic focused on physical therapy and chiropractic services had one clear goal: enhance patient acquisition and leverage the power of effective marketing to sustain growth. Prior to collaborating with Practice Promotions, the clinic was experiencing steady patient growth. Between 2019 and August 2020, they averaged 83 new patients per month. Despite their success, they sought to amplify their reach and establish a more commanding online presence to navigate the competitive healthcare landscape. By implementing the Ultimate Marketing System, which included bolstered SEO services, Google Ads, and engaging newsletters, the clinic was able to see results immediately: SHORT-TERM GROWTH. In the first four months, the clinic saw a 7% increase in new patient averages, rising from 83 to 89 a month. SUSTAINED SUCCESS. Their growth trajectory continued to ascend remarkably. • In 2021, the clinic averaged 111 new patients per month, a 25% increase from the year prior. • The following year, the clinic saw an average of 167 new patients per month, a significant 51% increase. • In 2023, the clinic saw a 30% increase at 217 new patients per month. By utilizing a customized marketing approach for each of their locations, they were able to establish a dominant online presence, stay at the top of Google, and drive their clinic to unprecedented growth. This clinic used the Ultimate Marketing System to increase their patient numbers year after year! Multi-location Clinic Sees 25% Jump In New Patients per Month in 1st Year with Practice Promotions CASE STUDY
ANNUAL GROWTH
25% Increase in Monthly New Patients 51% Increase in Monthly New Patients 30% Increase in Monthly New Patients
2021
2022
2023
AVERAGE PATIENTS/MONTH
250
217
200
167
150
111
89*
100
50
0
2020*
2021
2022
2023
*results measured September-December 2020.
TOTAL NEW PATIENTS
3000
2,606
2500
2,007
2000
1,337
1500
1000
355*
500
0
2020*
2021
2022
2023
*results measured September-December 2020.
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8Made with FlippingBook Converter PDF to HTML5