Ultimate Client Case Study • 2 Locations in North Carolina
Clinic Generates 92 Patient Leads
with Patient Newsletters
A Combined Approach Of Direct Mail + Digital Newsletters Helped Them Fill Their Schedules!
92 Leads from Newsletters 56 Calls from Print Newsletters 19 Calls from Digital Newsletters 17 Appointment Requests via Email
Direct Mail Success. 56 quotable calls were tracked through WhatConverts, all directly linked to their direct mail newsletters, showcasing the effectiveness of physical outreach. Digital Engagement Impact. The digital component of the Patient Engagement System contributed to 17 appointment requests via the Engage email platform, along with 19 additional calls from digital newsletters. Total New Patients & Revenue. 92 patient leads can translate into approximately 70 new patients, which could potentially generate an additional $70,000 in revenue. The Patient Engagement System has been instrumental in generating leads for this clinic. This approach has not only ensured a consistent patient pipeline but has also maximized the clinic’s ability to fill their schedules.
What results can you expect from merging traditional direct mail with modern digital strategies?
This 2-location physical therapy clinic in North Carolina found out firsthand how the Patient Engagement System can enhance outreach and generate significant new leads. By integrating direct mail and digital newsletters within a unified system, they achieved outstanding results. INVESTMENT The clinic invests $1,500 per month in printing and postage to reach 1,650 people with direct mail newsletters, along with distributing an additional 50 newsletters as handouts within the clinic. RESULTS Newsletter Leads. The clinic saw a whopping 92 total patient leads from newsletters alone.
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