Be Inspired
Try ZOE’s Blue Muffin Challenge! How Viral Marketing Gets the Word Out
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transit time — the time it takes for food to travel through the gut — can tell a lot about their gut microbiome!
What are the pros of PPC? The results are instant. When you pay to rank highly, your spot at the top is guaranteed immediately. This means people will see and trust your link far faster than implementing keywords over time. You can possibly see a return on investment in as little as a week. The people who click are more likely to buy. PPC only targets more commercial keywords, meaning they target people who fall at the end of a sales funnel. Because of this, the people who click on these links are far more likely to spend money on their sites because they are ready to buy. You’ll receive reliable data. By implementing a PPC campaign, the search engine hosting your ad will provide valuable data. You’ll see which ads were clicked more than others and which of your landing pages resulted in more conversions. This data will allow you to make changes to improve your business and profits. What are the cons of PPC? It’s expensive. To utilize PPC marketing, you must be prepared to pay. There’s no way to anticipate how many people will click on your link, and with highly niche markets, the clicks on PPC ads can become outrageous. Because of this, you might spend hundreds or thousands of dollars each month. You have to keep paying. Since you’ve entered into terms with the search engine, your link will disappear from the top results as soon as you stop paying. So, if you want to keep receiving clicks, you may pay those hundreds or thousands of dollars for months. Get the most out of both SEO and PPC. The best way to use these two strategies is together! By combining them, you can create the perfect marketing campaign that mitigates most of the cons you might experience from each. Start by matching your PPC ads to SEO results. So, instead of just creating a PPC ad targeted at your specific product, create an ad that targets precisely what consumers are searching for. Then, create content to target that search as well. This way, you’re covering all sides of what consumers are looking for, and when they click on your site through your PPC ad or SEO-driven content, grab their contact information through a lead magnet. You can nurture the relationship along your sales funnel until they eventually convert. While PPC and SEO each have benefits and drawbacks, both are great sources to drive traffic to your website, depending on your goals. And as we said, the best way to choose between them is not to choose at all and use them together instead. Doing so will cover your bases and push your site higher and higher on those search engine results pages.
ZOE sells diagnostic tests that give people a specific breakdown of how their bodies process food, but you can also do it at home! If you have some blue food dye and the patience to monitor your bathroom activity for a few days, you can gain insight into what’s happening inside your gut!
“Stay away from those people who
To take part in the #BluePoopChallenge, all you need to do is:
Many wouldn’t expect what happens in the privacy of the bathroom to be a hot topic. But recently, you may have seen the
• Eat two blue muffins for breakfast (note the date and time). • Look out for blue-green poop when you use the toilet (note the date and time you spot it). • Enter your time, answer a few questions on their website, JoinZoe.com/BluePoop, and discover interesting things about your gut! Not only is ZOE helping people learn more about their gut health, but this marketing tactic has helped bring awareness to their brand, too! Creating engaging content that people cannot help but share with friends sets a viral marketing campaign in motion. Try and make your campaigns as share-worthy as possible! People always gravitate to trending topics, and when brands make it a fun challenge, everyone wants to talk about it and be a part of it!
try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” –Mark Twain
#BluePoopChallenge pop up on your social media platforms! A health science company called ZOE started the viral trend as a fun and affordable way for people to measure their bowel transit time!
World-leading scientists working with the ZOE team gave thousands of people blue muffins to better understand
gut health. They discovered a person’s gut
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