The Power of Daily Video Marketing
Transform Your Pharmacy Into a Community Pillar
Remember these 6 tactics for powerful video posts. 1. Ensure the video is high quality. There’s no need to splurge on an expensive camera or professional videographer. As long as you have a newer smartphone, the heavy lifting is already halfway done! 2. Start strong. The first five seconds of your video should grab a viewer’s attention. How? Get creative and let your team help brainstorm ways you can reel in the right customers. 3. Plan your posting schedule. When you post every day, you’re guaranteeing content to viewers, and you must plan a concrete posting schedule to stay on track. Share with your viewers when you post, and you’ll prove your dependability when you post right on time as well as have them eagerly awaiting your next video. 4. Create demo videos. As your viewers increase, show different products, why they’re unique, and how they work. This will boost sales and remind viewers your pharmacy is the best spot to purchase quality products. 5. Be relatable . Consider what would be helpful to the average person and what valuable information you can provide that would lead them to your door. 6. Be yourself! Yes, it sounds cheesy, but being yourself can better connect your pharmacy with viewers. You’re not a salesperson or someone trying to make money. You’re a person simply sharing helpful information and messages. Your videos don’t need to be perfect. They just need to be consistent and authentic. That’s it! It can feel daunting to start posting videos on a regular basis, especially if you don’t use social media that often. Get your team to pitch in and make daily content creation a shared goal. If you have any questions or need a few more pointers, you can schedule a call with our coaches!
At the center of marketing is getting people to know, like, and trust you. The best way to achieve this at a rapid rate is to post videos daily on social media. If it sounds like a hassle, then you don’t realize just how effective this marketing tactic can be to bring in new patients and turn your pharmacy into a community pillar. Why do videos work so well? Whether they’re posted to Facebook, Instagram, or TikTok, consistent videos of yourself or your team can show a more human side to your pharmacy. There are plenty of different types of videos you can offer audiences: • Live: When you go live, you show off your pharmacy and reach countless people. Facebook and Instagram both offer live broadcasting. Live videos are great for pharmacy announcements, behind-the-scenes footage, education, and staff engagement. • Educational: These videos capture viewers’ attention with valuable content like information on pharmacy trends or processes like receiving a vaccine, picking up a prescription, and more. • Testimonial: These share genuine reviews from actual patients. Hearing a stellar testimonial can not only help someone notice you but also trust you. • Company Culture: Show off what sets your pharmacy apart with a video on company culture or what your company is all about. This can be a great way to connect with potential patients on an emotional level. • Product Reviews/Features: Get people interested and informed about a specific product and remind them they can find it right at your pharmacy! The key is to be 100% authentic. Be human and engage with your audience to build new connections and create a loyal customer base.
DiversifyRx.com 7
Made with FlippingBook Ebook Creator