McKenzie celebrating her Alpha Phi sister Maddie Hogue Wingard’s (Gamma Phi-Florida State) wedding day.
“Creativity is such a core part of my personality — it’s impossible to turn it off.” —MCKENZIE MOORE
consumer-facing campaigns for well-known brands. “It was the perfect launchpad into the world of design and storytelling,” she shares. After four years at FCB Chicago, McKenzie moved into a more design-centric role at one of the world’s most recognizable brands: McDonald’s. For the past five years, she has been the design lead on the
company’s in-house creative team. If you’ve interacted with McDonald’s through any number of its visual touchpoints, chances are you’ve seen creative work McKenzie helped bring to life. Among the many responsibilities she juggles, two projects stand out as closest to her heart. The first is McDonald’s Worldwide Convention. Just as our Fraternity hosts biennial Conventions, McDonald’s gathers every two years as well, bringing together more than 16,000 stakeholders, including franchises, suppliers and corporate employees from around the globe to celebrate successes and plan for the brand’s future. What truly elevates this event is its immersive visual identity: the design system created to tie every activation and experience together while keeping the week full of surprises. McKenzie and her team lead that creative vision. The 2024 Worldwide Convention was held internationally for the first time — hello, Barcelona! — and while there were several challenges, the payoff was unforgettable. “The success of the event was a big testament to our team’s adaptability, creativity and collaboration!” Her second favorite project takes a more playful turn: designing merchandise for the newly opened McDonald’s Fan Store at the company’s Chicago-based headquarters. It gave the team a chance to tap into their love of fashion and trends, creating everything from t-shirts and sweatshirts to accessories, dog toys and more. What’s been especially exciting is watching the reaction. The buzz has been huge, with people constantly asking how they can get their hands on the merch. “Unfortunately, the store isn’t open to the public just yet,” McKenzie says. “But the response has been incredibly rewarding.”
When creating original designs is on the docket every
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