MCKENZIE MOORE (Gamma Phi-Florida State) CREATIVE TO THE CORE
McKenzie Moore (Gamma Phi-Florida State) was born to create. From the moment she started grade school, she soaked up every opportunity for creative expression. Whether she was experimenting with bold colors and unconventional materials like sugar cubes or playing with her mom’s camera, she was a kid in a candy store when creativity was involved. In high school, she served as yearbook editor, a role that sparked her interest in graphic design. But it wasn’t until she arrived at Florida State University (FSU) that her creative career path truly crystallized. “I joined FSU’s advertising team, Arrowhead Advertising. We got to develop a fully integrated campaign for a consumer-facing brand and compete nationally — our team placed third in the country," McKenzie says. "That's when I realized there could be a real career for me in the creative world." She majored in advertising and studio art, earning her degree in 2017, while also serving as vice president of marketing for Gamma Phi-Florida State. After graduation, she moved to Chicago, where her professional journey began as an intern at the advertising agency FCB Chicago. What started as a stepping stone quickly became a full-time role in art direction. McKenzie and her team did it all — pitching ideas, art directing photoshoots and producing
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