Spotlight: Now we are kind of curious as we have always considered anybody like yourself, that you yourself are your own professional brand. Has that business degree helped you when it comes to branding yourself especially where you say you did a bit of HR and marketing has it been a benefit to have that especially when it comes to promoting yourself as a brand? Natasha Staniszewski: It is a great question, I would say probably early in my broadcast- ing career I would like to think that employers looked at my resume, noticed a degree along with my tv diploma and thought okay this girl is a hard worker at the very least. She went to school and accom- plished that degree, but in terms of pro- moting my brand or using it to build my brand, I am not really sure. The fact that I am not currently working in the sports broadcasting industry I think maybe now it might come into play a little bit more, but I would say it is a little too early to know one way or another. Spotlight: You began your career in 2006 as a news reporter at CTV Yorkton in Saskatchewan, before moving to sports reporting at CTV Prince Albert. Was it always your intention to become a sports reporter? How did your stops at CTV Saskatoon as the station’s sports anchor and reporter covering the WHL and uni- versity athletics get you ready for your return back to your hometown to cover the Edmonton Oilers, the Edmonton Eskimos for CTV Edmonton in 2009? Natasha Staniszewski: That was exactly right. I accepted a job in Yorkton just so I could get a job basically. The news director there highly encouraged it, he said the quicker you can get on tv and get anchoring experience regardless if it is covering sports, weather or news, the better. So yes I took that advice, but yes I always had the intention of moving into sports as quickly as I could.
“It just seemed like a wild dream to try and be on tv in any capacity and there were not that many women on tv covering sports at the time, so it just didn’t seem like a great idea really.”
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AUGUST/SEPTEMBER 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST/SEPTEMBER 2021
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