different between business models. Maybe you are a plumbing company, and you have to balance both hours and inventory. Maybe you are a software company, and you balance customer onboarding and support with IT infrastructure. Maybe you are an online shop and it’s about balancing customer experience and inventory. Whichever it is in your business, you probably have the balance correct for right now. But what happens when you achieve the growth you are hoping for? What do you have to put in place now to ensure a good customer experience and
what can wait until the growth comes? How much can you agree to and is there a limit? My favorite message as a salesperson was when I could tell clients. “If you bought today, it would currently take us about five weeks to start your project.” It helps people understand that there is demand currently for your product or service! But if that goes too far, in my example, what if you say a time that is too long before you can get started, that can drive a customer to a competitor. So, make sure you understand your current balance, what growth will do to it, and
what you need to do to try and keep that balance.
There are many ways you can achieve growth, and we will dive into them in the coming columns. But making the most of the opportunity means being prepared. I hope that these suggestions allow you to build your own strong foundation for growth. Thanks for reading, and I wish you nothing but success on your Growth journey.
96 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 5
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