THE DEAN A Message From
DIRECTOR’S MESSAGE
A REFLECTION ON FIVE YEARS
BUILDING LEADERS FOR A CHANGING INDUSTRY
On behalf of the Michael J. Coles College of Business, it is a privilege to celebrate the first five years of Kennesaw State University’s Hospitality Management program. What began in Fall 2020 as a bold vision has quick- ly become a vibrant and respected community of dedicated students, expert faculty, successful alumni, and important business and community partners. Launched at a time when the entire hospitality in- dustry’s future seemed in question amidst a global pandemic, in just the first five years, the program grew into a source of industry-ready talent shaped by innovation, experiential learning, and meaning- ful partnerships. The success of KSU’s Hospitality Management program is not only illustrated by enrollment growth, but by the quality of educa- tion, the strength of industry relationships, and the achievements of our students and alumni. This milestone is a testament to collaboration. Our experienced faculty bring industry expertise into the classroom. Our partners open their doors and invest in the next generation of hospitality leaders. And our students greet every opportunity with professionalism, curiosity, and leadership. As you explore this commemorative issue, you will see how far the program has come and why its future is so promising. We are proud of what has been built in five short years and are even more ex - cited about what lies ahead. The hospitality indus- try is built on exceeding expectations, and KSU’s program has done exactly that. Thank you for being part of this journey and for believing in the power of hospitality education to shape leaders and create lasting impact.
Nearly six years ago, we launched the Hospitality Management B.B.A. program with a clear purpose: to develop enterprising hospitality leaders grounded in operational ex- cellence and equipped with the stra- tegic insight to shape the future of the industry. However, nobody could have predict- ed that a global pandemic would lead to the largest drop in global tourism since the 1950s. Despite the chal- lenge of building a program around an industry in peril, Kennesaw State University knew that demand would return, and we were going to be ready when it did. The results speak for themselves. Since its inception, the program has experienced remarkable momen- tum, including a 529% increase in enrollment. More importantly, our graduates are prepared. Every student gains real-world experience through internships or part-time roles, and nearly all have employment secured by the time they receive their diploma. This outcome reflects a student-cen - tered approach rooted in relevance, rigor, and industry partnership.
The post-pandemic hospitality indus- try has changed. Contactless customer interactions, increased operational costs, and staffing issues are common. To meet these changes, our curricu- lum remains agile and market-driv- en. New electives and experiential opportunities are continuously in- troduced to reflect evolving industry needs, from luxury hospitality and asset management to events and glob- al operations. Strategic partnerships locally and internationally ensure students are exposed to the breadth of the hospitality ecosystem while building meaningful professional re- lationships. At the heart of the program is a com- mitment to ethical leadership, hands- on learning, and career readiness. Our students are not only prepared to enter the workforce, but to create positive change within their organi- zations and communities. This milestone belongs to many. To our faculty, students, alumni, part- ners, and supporters, thank you for your dedication and belief in what we are building together. The foundation is strong, the momentum is real, and the next chapter promises even great- er opportunity. Here’s to the future of hospitali- ty leadership at Kennesaw State University.
Dr. Leonard Jackson Director, Hospitality Management Program
Robin Cheramie Dean, Coles College of Business
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