Dear Friends,
$250 Credit for buyers who attend sale and pay at the ranch on sale day.
We are certainly enjoying robust and uncharted prices for beef. Consumer demand continues to grow and flourish. It’s a good time to reflect and analyze the current state of the American beef industry and how we strategize for the future. In other words, what really matters — let’s focus on some of the important stuff. Fertility Matters — it is the driver of profit and sustainability in our beef industry. It is more important than any other trait. As obvious as that seems, it is easy to wander away from that basic premise. The national herd is at a 75-year low, and the U.S. has lost 17% of cattle ranches (150,000+) since 2017. While there are certainly many variables involved in this current state we find ourselves in, fertility must lead the charge to change direction. In this sale offering, 98% are above average for Fertility, and 87% of the offering is in the top 25% for Fertility. First things first. Cows Matter — while everyone has preferences for the size and shape of cows, we believe the cow should be the engine of efficiency. Forage-based, with as little supplementation as possible to meet her requirements. Truly moderate-sized, with lots of dimension and density so they can run on autopilot. Cows that don’t require any extras to stay in the herd. Essential traits like feet and udder quality are not negotiable. A cow’s job is to harvest resources on the ranch and turn it into pounds of beef in a package size that optimizes profit. It’s not pounds per cow, but pounds per acre. In this offering, 97% are above average for $Ranch (CowMaker index). There are EPDs and indexes for just about everything, but my favorite number is the difference between inputs and gross income — which is PROFIT. The bottom line... the cow makes the difference. TASTE MATTERS — why does the consumer keep choosing beef when other meat proteins are less expensive? In the last 10 years, beef demand has increased by 9%. WHY? Beef tastes better. Think about the best steak you’ve eaten... you may remember a lot about it, but I’m pretty sure you don’t remember how much it cost. Without desirable and succulent taste, demand will go down. Great flavor and exquisite taste come from intramuscular fat — something chicken and pork don’t have. The consumer is the end user of our product. They want nutritious, tasty, consistent, and moderate-sized portions. Let’s listen to them. The average IMF EPD for the entire sale offering is in the top 17%. All the bulls will be PAP tested to identify those suited for higher elevations. Nearly ½ of the sale offering is in the best 25% for PAP EPD. Individual scores will be available before the sale. Please contact us for information. We want to thank you for your continued confidence in our program, and we understand that your support allows us to follow our passion for constructing genetic solutions for ranchers’ challenges. We also wish to thank our Lord and Savior, Jesus Christ, for His everlasting, unfail- ing, and sacrificial love and grace, providing daily nourishment, strength, courage, wisdom, and insight to carry on the work He has afforded us. We are so thankful He continues to guide our steps on life’s journey. We look forward to seeing you in Sheridan, MT, on April 9th for our presale gathering at 6:30 pm. Please let us know how we can assist in your travel and better serve your seedstock selection goals.
HOW TO PARTICIPATE AS AN ABSENTEE BUYER Bid online in Live time at www.DVauction.com
DV Auction 402-316-5460 www.dvauction.com
All bulls are videoed pre-sale and will available online to preview. Look for these videos on DVauction.com or 5lredangus.com Bidders who are successful in making pur- chases via internet or conference call will be contacted by Ranch after sale to settle pay- ment and make shipping arrangements. You will recieve an invoice at the email address listed on DVauction account.
The very best to you and yours, Larry, Lisa, and Family
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