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Empathy: Towarnicki & Goldschmidt They are the senior principal and president of Genesis (Blue Bell, PA), a full service firm that delivers facilities for life-saving therapies.
By SARA PARKMAN Senior Editor
G enesis specializes primarily in the pharmaceutical, biotechnology, and healthcare industries, while maintaining a strong presence in the industrial and commercial marketplace. Goldschmidt has more than 30 years of experience combining business understanding with technical expertise to deliver projects and services with exceptional value, speed, and compliance. Towarnicki has more than 25 years of experience in the architectural profession, with the last 15 years focused specifically in the life science industry. “We try to empathize with our clients’ challenges to help them be successful,” Goldschmidt says. “It’s not just a client/service provider relationship, rather we’re colleagues and peers. By looking at the relationship that way, it makes us more invested in the outcome. We’re not just providing a service; we’re an extension of our clients and we help them achieve their goals.” A CONVERSATION WITH NORM GOLDSCHMIDT AND MERYL TOWARNICKI. The Zweig Letter: Meryl, you founded Genesis Architects back in 2013, rounding out Genesis A&E. How did that come about?
Meryl Towarnicki: I was looking for something new and wanting to make a greater impact in our industry. Genesis wanted to become a full-service company, offering both architecture and engineering services to our clients. I had a lot of friends and colleagues at Genesis who shared the same customer centric style, which made Genesis a great cultural fit for me. Since becoming a full-service firm, with the addition of architecture, then soon after, process engineering and process architecture, the size, quantity, and complexity of our projects have changed. There is nowhere else I’d rather be. TZL: Norman, how has your experience as an internationally recognized life sciences expert benefited Genesis’ clients? What’s an example? Norm Goldschmidt: It’s not just about my direct involvement with each client, but the culture we built and the training we do with our staff. We not only expose our staff to difficult cGMP projects and the constraints that they need to work within, but help them to understand the principles that are at play, and allow them the space to develop their own sense of design. We have a behind
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