Baker Auction - October/November 2019

Volume II

The Power of a Story How, When, and Where to Share Them

to go to college, share the story of a graduate who couldn’t have made it there without that scholarship. Personal accounts from people you’ve helped can make potential donors sympathize or maybe even empathize with your cause. Of course, many organizations already do this. Sharing stories isn’t a new concept for encouraging people to donate. That being said, the question of where you share those stories is almost as important as the stories themselves. Where are your potential donors spending their time? What social media platforms do they use most often? If you can find that out, use those sites to share your heartfelt stories. For some of you, though, maybe your goal isn’t just spreading a greater, general awareness of your brand. Maybe you’re trying to reach out to a specific group and be strategic about the growth of your donor base. If that’s the case, your first step might be finding out who exactly your potential donors are, what they do, and where they live, etc. These are important questions to ask, and I know many organizations are already asking them. But what you should know is that we at Baker Auction Co. can personally attest to the power of an incredible story. We have a knack for sharing stories that show the positive things you accomplish, and it’s a big part of what we do when we get on stage. We have the privilege of conveying the important work that your organization performs with your regular donors and with those who may soon become regular donors, getting them invested. Through all the laughter, cheering, and crying of audience members at one of our auctions, I can tell you honestly that sharing those stories can get your organization money to make similar success stories happen again for others.

Warhawk Musuem Auction in Nampa, ID

There are a lot of people out there who are willing to give to those in need, but many of them don’t. Why? Because they don’t know where or how to donate their time and money. So with this in mind, there are three questions we should try to answer. First, how do we make the people who are willing to give aware of our cause? Second, where are the best places to reach these people? Third, who are the people that will be most impacted by the stories made possible by your organization’s work? I think the answers to these questions start with sharing stories. Real stories connect people to one another. Sharing stories of the people you support will help potential donors see the good your organization ultimately does. If your organization helps pay for treatment options for women with breast cancer, share a story of a recipient whose cancer has gone into remission. If you have a nonprofit that helps raise scholarship money for students trying

- Tyson Baker “It’s Sale Time”

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