MARKETING
OF OUR RESEARCH ENVIRONMENT RATED WORLD-LEADING OR
INTERNATIONALLY EXCELLENT 100%
We have made every reasonable effort to ensure that the information provided is both helpful and accurate. All information was correct at the time of printing. However, changes to programmes, study location, facilities or fees may occur. Visit swansea.ac.uk/som for the most up-to-date information.
WELCOME
WE OFFER:
A warm welcome to the School of Management at Swansea University, where dynamic teaching and renowned research go hand in hand. Our vibrant School brings together a team of experts who are leaders in their fields, delivering world-class education and ground-breaking research. Our various research institutes and networks tackle a series of global challenges that impact society and contributes to our civic mission. We believe in the power of real-world learning, and our dedicated academic community encourages our students to explore the practical applications of academic theories, whilst providing significant support in lectures, seminars, and as personal tutors. Our students are an integral part of our community, and we are proud to welcome students from all backgrounds who contribute to our vibrant culture. From assisting with research projects, to running societies and organising events, our students have the opportunity to actively contribute to our community, making meaningful connections with like-minded individuals. Our goal is to provide an exceptional learning experience that nurtures excellence, enables you to become an independent thinker, and prepares you for your chosen career path. Whether you turn the pages, visit our website, or follow us on social media, I hope we can inspire you to study at Swansea on a course that is right for you.
Accredited Degrees Year Abroad and Year in Industry opportunities Tailored course to suit your interests and career goals with a selection of optional modules.
Communication and Teamwork Problem Solving Time Management SKILLS ACQUIRED:
Are equipped with skills for rewarding careers Benefit from extensive support and guidance Are actively involved in School activities and research OUR STUDENTS:
Professor Ryan Murphy Executive Dean of the Faculty of Humanities and Social Sciences
ACCREDITED BY LEADING PROFESSIONAL MARKETING BODY, THE CHARTERED INSTITUTE OF MARKETING (CIM)
MARKETING Our Marketing programmes provide a solid grounding in marketing principles and key management disciplines. The programmes combine marketing strategy and several contemporary topics of the customer experience, strategic analysis, sustainability marketing, and integrated marketing communications, equipping you to think critically about marketing and helping you make informed strategic decisions. It is perfect for those wanting to pursue a dynamic and successful career in marketing. OUR DEGREES
N500 N501 N502 N50F
Marketing, BSc (Hons) Marketing, BSc (Hons) with A Year Abroad Marketing, BSc (Hons) with A Year In Industry Marketing, BSc (Hons) with a Foundation Year
Can you picture yourself working for a multinational marketing agency with a household name brand? This degree will distinguish you from the pack as a committed marketing graduate with the dynamic creative skills required to assertively manage marketing on a global, national or local level. Whether you are seeking to work agency or client side, in the third sector or for your own marketing consultancy, our course equips you with everything you need for a career as a marketing practitioner.
N1N5 N1K5 N1N8 N1NF
Business Management (Marketing), BSc (Hons) Business Management (Marketing), BSc (Hons) with a Year Abroad Business Management (Marketing), BSc (Hons) with a Year in Industry Business Management (Marketing), BSc (Hons) with a Foundation Year
Do you see yourself playing a key role within a successful brand? Are you seeking a degree to distinguish yourself from the pack through the creative skills required to assertively manage business at a global, national or local level? Ideal if you have a dedicated interest in marketing, sales and the customer experience, this pathway concentrates on the interaction between customers and businesses in the global marketplace.
PROFESSIONAL ACCREDITATION
CIM: The Chartered Institute of Marketing is a UK based professional body offering training and qualifications in marketing and related subjects, focused on marketing and sales for business.
COURSE
DETAILS CIM Accredited Degree programme – Module exemptions from CIM Certificate and Diploma* *subject to module selection CIM Accredited Degree programme – Module exemptions from CIM Certificate and Diploma*
Business Management (Marketing), BSc (Hons)
Marketing, BSc (Hons)
CMI: The Chartered Management Institute is the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence.
COURSE
DETAILS CMI Level 5 Certificate* *subject to completing and passing MN-3000 Final Year Project *subject to module selection
Business Management (Marketing), BSc (Hons)
CIMA: The Chartered Institute of Management Accountants is currently the world’s largest professional organisation of management accountants. CIMA focuses chiefly on business accounting and in particular management accountants who deal with the strategic elements of business, such as forecasting, financial and risk and control strategies.
COURSE
DETAILS
*subject to module selection
Business Management (Marketing), BSc (Hons)
Up to 4 CIMA Exam exemptions*
NOTE: For many professions, studying an accredited course is only the first step to becoming fully qualified. You can check with the relevant professional bodies for other specific requirements.
ENTRY REQUIREMENTS GUIDE We will consider your application and will use prior achievement, UCAS personal statement, predicted grades, reference and mix of subjects to set the terms of each offer. The below table is intended as an overview and guide. Please visit our website for information about entry requirements to your particular course.
swansea.ac.uk/undergraduate/courses/som/marketing
BTEC EQUIVALENT TYPICAL OFFER
A-LEVEL OR EQUIVALENT OFFER
INTERNATIONAL BACCALAUREATE
GCSE OR EQUIVALENT
COURSE TITLE
MARKETING, BSc (Hons) BUSINESS MANAGEMENT (MARKETING), BSc (Hons)*
English and Maths Minimum Grade C (4)
ABB- BBB
DDM or higher
32-33
*with or without Year Abroad and Year in Industry variants
Foundation Year - Subject to your predicted grades and course choice, we may offer a place on a foundation year as an alternative – completion of which leads to Y1 of your chosen course. Your first year (the Foundation Year) is taught at The College, located on the Bay Campus and your final three years are taught within the School of Management, which is next to The College on Bay Campus. Advanced Welsh Baccalaureate - applicants will be able to meet our requirements from three A-levels or two A-levels and the Skills Challenge Certificate. Extended Project Qualification - applicants predicted grade B or above in EPQ will receive an offer with a one-grade reduction. e.g., an offer of AAB would become ABB plus EPQ B. At Swansea University, we review every application on a case-by-case basis, and accept a range of qualifications. We will consider issuing tariff point offers to students studying a combination of different qualifications. If you have any questions about our admissions process, please email our friendly recruitment team on studyFHSS@swansea.ac.uk .
MODULES The modules listed below will give you a taste of what you will study on our 3 year BSc Marketing degree. Please visit our website for the detailed options available to you within the programme. The full list of all compulsory and optional modules for your course can be found here: swansea.ac.uk/undergraduate/courses/som/marketing
MARKETING, BSc (Hons):
Year 1 (Level 4): Our compulsory first year of 120 credits comprises 8 modules all worth 15 credits each, developing a core foundation in a range of business-related topics.
COMPULSORY MODULES
Accounting for Managers Operations Management
Managing People
Marketing
Key Skills for Business
SEMESTER 1
The Global Context of Organisation
Managing in the Digital Age
Enterprise and Creativity: Entrepreneurship in Practice
SEMESTER 2
Year 2 (Level 5): 120 credits comprised of 8 modules all worth 15 credits each
COMPULSORY MODULES
Marketing Research
SEMESTER 1 SEMESTER 2
Digital Marketing
The Customer Experience
Integrated Marketing Communications
Business Analytics
International Marketing
Year 3 (Level 6): 120 credits comprised of a mixture of compulsory and optional 15-30 credit modules
COMPULSORY MODULES
Sustainable Marketing Application Development
SEMESTER 1 SEMESTER 2
Digital Marketing Management
Strategic Marketing Planning
Contemporary Issues in Marketing
Strategic Sales Management
Optional module selection may be subject to pre-requisite study at a lower level. Course content may be updated and modules subject to change – see our Programme Disclaimer at swansea.ac.uk/study.
FOUNDATION YEAR
The School of Management is dedicated to ensuring students reach their full academic potential, carving the path for successful careers in accountancy, finance, business, and marketing.
There are many reasons why students choose to undertake a Foundation Year as part of their degree programme. Some students might not meet the entry criteria for direct entry to Year 1, others might have been out of education for some time and feel they need support with returning to a learning environment, and some might be concerned about the adjustment from a College to University teaching environment. Whatever your reason for considering a Foundation year, The College, Swansea University provides students with a strong support network which ensures they are fully prepared for future undergraduate study at Swansea University. The Foundation Year (Year 0) is your pathway to an honour’s degree at the School of Management. On completion of the Foundation Year, you will join students in Year 1 of the degree at the School of Management. When you study in The College, which is located next to the School of Management on Swansea University’s Bay Campus, you have access to all facilities and support across the University from day one of your studies.
Here is a sample of topics you will study during your foundation year: Business Critical Thinking Economics Globalisation Interactive Learning Skills and Communication
Feel part of the family in a relaxed, nurturing environment where you will be taught in small groups (a maximum of 40 people), allowing you to get to know your lecturers and other students studying at The College. With a personalised and supportive educational philosophy, you will be encouraged to reach your maximum academic potential. Students from a range of countries and a mix of backgrounds further enriches the student experience.
For the most up to date module and course information, please visit swansea.ac.uk/som . Overseas (non-EU) students should visit swansea.ac.uk/the-college for more information.
STUDENT EXPERIENCE
Community : There’s always plenty going on within our community. During Welcome Week, you’ll have opportunities to make connections and socialise with people on your course. At our social events, students have enjoyed interacting with exotic animals, learning about Welsh culture, dancing the night away at our School Balls, and getting involved in craft sessions, games nights, sports, and more!
Student Voice: Partnership summarises our vision for how to work with all students to improve their experience and help them to get the most out of their time at University; the Student Representative System is a key part of this. As a Student Rep, you stand in elections to represent your cohort and work with staff across the School to provide constructive feedback and make change happen. Learning Community: As a Swansea University student, you’re joining a rich and diverse learning community. We aim to provide opportunities that will not only enhance understanding of your own subject area, but also make connections with and explore other subjects. As part of this, we’ve hosted integrated research seminar series, student-led research evenings and subject taster sessions. We also promote the various ways that students can take part in and conduct their own research. Taking Care of Yourself : Taking care of yourself is of paramount importance and we’re always looking to develop initiatives to target student wellbeing holistically. Throughout the year, we send themed communications that direct students to support and resources at the time they most need it. We run a range of events to help students take time out and relax, such as ‘Grab and Go’ Breakfasts during exam periods and regular coffee mornings. We also run proactive sessions like Self-Resilience and Exam Success Workshops to help students be as prepared as possible leading into more intense and busy periods of the year.
OUR SOCIETIES
INVESTMENT AND FINANCE
WOMEN IN BUSINESS
BUSINESS
For more information about societies visit: swansea-union.co.uk/get_involved/societies
YEAR ABROAD Studying abroad for a year is an opportunity to experience new cultures, meet people from around the world and develop a global mindset in preparation for your future career. The Faculty of Humanities and Social Sciences has a number of international partner institutions where students can study for a full academic year. Destinations may include the North Americas, Europe or East and South East Asia.
Our Year Abroad degrees are four-year degree programmes, where your third year is spent studying abroad. During your year abroad, you will pay a reduced tuition
fee of 15% of the standard Swansea University fees and no tuition fees are payable to the host university. Funding opportunities are also available from the Go Global Team. Please note, enrolment on a programme with a year abroad does not guarantee you a year abroad placement. In the event you do not secure a placement, you will be transferred to the standard variant of your degree scheme without a year abroad. WHAT ARE THE BENEFITS OF DOING A YEAR ABROAD? Employers value graduates with international experience. Being able to adapt to new surroundings and learning important life skills while studying abroad could put you ahead of the competition when you graduate. Developing cultural awareness Independence Language development Preparation for international work Professional and personal development Valuable addition to your CV Studying in a location known as a leading hub in your field of interest
I completed a study abroad, at Dalhousie University in Nova Scotia, Canada. The best part was getting to travel and meet loads of new people. This allowed me to expand my horizons and grow my professional network. I would 100% recommend the experience, it has been the favourite part of my degree so far.
HELENA BAILEY Dalhousie University, Nova Scotia, Canada
YEAR IN INDUSTRY
A Year in Industry is an opportunity to spend a year in employment during your studies, and is available to all undergraduate students studying within the School of Management. It will provide you with invaluable experience in the real working world and will help you develop a range of skills which will make you an attractive candidate for jobs after graduating.
There are countless benefits to completing a Year in Industry; and we’re proud that we can offer placement opportunities as part of all our undergraduate courses. Our Year
in Industry degrees are four-year degree programmes, where your third year is spent working in industry. The12 month placement is a credit-bearing (worth 120 credits), assessed part of a 4 year degree programme. This means that your performance on the assessment and completion of the placement will have an impact on your final degree classification, just as a year of taught modules would. OUR EMPLOYER LINKS INCLUDE Although securing a placement is the responsibility of the student, we work with a number of organisations who provide a range of placement opportunities. If you are unable to secure a placement by the end of the second year of your studies you will transfer onto the final year of your degree programme.
A highlight from my year in industry at Bosch UK included leading two major events, with high budgets and high responsibility. These events were both successful in generating leads and I was able to implement many of my ideas to create new ways of presenting Bosch Power Tools. I thoroughly enjoyed working with many of the people in the company. We had a great group of interns, many of whom I would consider good friends. However, it’s not just the other interns - my managers and the extended team I worked with were supportive, funny and there was a great office dynamic. I’m still in touch with several members of the team and I’m in a Fantasy football league with 2 of our key suppliers!
TOM CONNELLY Placement: Bosch UK | Position: Marketing & Events Intern
EMPLOYABILITY Our students benefit from having access to a dedicated Employability Team. Employability is actively promoted and an important focus throughout your studies. The team has a track-record of getting students into employment and offer support for 5 years after graduation. They help with:
Application Interview techniques
Insight days Internships
Mentoring Networking
Part-time jobs Year in Industry
There are numerous opportunities to advance your employability throughout your student experience, such as:
• The SPIN (Swansea Paid Internship Network), which offers students paid internships within the University and with external employers on a range of different projects. • Bespoke Year in Industry & Graduate roles with local and nationwide companies. • Mock Interviews with real employers who provide personalised feedback. • Bursaries that are available each year to provide students with paid work experience such as Santander Funding.
FUTURE CAREERS IN MARKETING
Brand Manager Brand Marketing Manager Brand Strategist Chief Marketing Officer Communications Manager
Content Specialist Digital Marketing Manager Digital Strategist Director of Marketing Director of Web Marketing
Marketing Coordinator Marketing Manager SEO Specialist
I currently work as a Junior Account Executive for social media at a small, specialist, entertainment marketing agency called Grapevine Digital. We assist the largest entertainment brands in the UK with many aspects of their marketing operations. My team’s day-to-day role includes planning, scheduling and creating content; running and managing all aspects of clients’ social media accounts; managing social campaigns for new theatrical releases, as well as advising on strategy. My degree at Swansea University allowed me to develop basic understanding and knowledge of marketing which I now use in my role.
MEGAN ORAM Company: Grapevine Digital | Role: Junior Account Executive, Social Media
YEAR IN INDUSTRY EXAMPLES
MOLLY WYATT Company: Gymshark Role: Work Placement
ANGELIKA KONSTANTINOVA Company: Microsoft Role: Project Manager
XENA PERRYMAN Company: Vuelio Role: Insights Executive
MAX INGHAM Company: Microsoft Role: Business Program Manager
STUDENT SUPPORT
The Faculty has a dedicated Student Experience and Information team on hand, situated across both Singleton and Bay Campuses to provide professional, student-centred guidance and support across several key areas including:
Supporting students through Welcome Week and Induction
Organising student engagement activities and social events
Supporting with timetable queries
Guiding and processing change of circumstances requests, which include: suspensions of studies, programme transfers, and withdrawals Linking in with central support services to ensure students are effectively supported
Working closely with students and personal tutors
Supporting students through the University’s engagement monitoring process and following up to ensure that where students are facing challenges, the team can provide professional and bespoke support 1:1 meetings with students in person or online regarding personal or academic issues Supporting students who have extenuating circumstances via the formal process, for coursework, in class tests, online tests, exams, etc. Supporting students with disabilities, and connecting them with the University Disability Office
For more information about the support available to you visit: swansea.ac.uk/student-services
MONEY AND ADVICE
As an undergraduate student at Swansea University, it is important to prioritise financial planning and management early on in your academic journey. Fortunately, the university’s award-winning Money@CampusLife team is here to help. Whilst financial support is not always guaranteed, here are some areas our team can assist you in: Budgeting Bursaries and special awards Financial hardship Degree withdrawals / suspensions / transfers / repeats Pre-arrivals and new student information Student funding Student+, which is financial assistance for students who have additional considerations, such as being a carer, care leaver or being estranged from their family Overall, managing money as an undergraduate student requires discipline, organisation, and a willingness to seek support when necessary. With the help of Swansea University’s Money@CampusLife team, you can take control of your finances and focus on your academic and personal goals.
For more information, please visit our website: swansea.ac.uk/money-campuslife
STUDENT TESTIMONIALS
The BSc Marketing course at Swansea is part of the Chartered Institute of Marketing (CIM) accredited degree programme, which further supported my decision to study at Swansea as the university is also a CIM Study Centre which has enabled me to complete the required module whilst I am still studying to gain an additional CIM qualification when I graduate next year.
ALEX LEWIS Marketing, BSc (Hons)
I completed a year in industry as a Marketing and Content Intern for Disney Music Group and a Publicity Intern for Searchlight Pictures. The experiences and the people I have met in my year in industry have been the best part of my placement. I was very lucky to be a part of two incredible teams and be able to learn from such incredible minds and be given opportunities and experiences I never would’ve had otherwise.
ASHLEIGH CLEWER Marketing, BSc (Hons)
FACILITIES
MEDIA SUITE The School of Management houses a fully functional video and digital content creation suite which every student within the School can access. Our Media Suite is the perfect environment for you to develop the digital skills that employers are looking for and are becoming increasingly useful in the workplace, such as: problem solving, creativity, social media literacy and willingness to learn. EMPLOYABILITY HUB Students benefit from having access to a dedicated Employability Team. The team has a track-record of getting students into employment and can support you throughout your studies as well as offering support for 5 years after graduation. STUDENT SOCIAL AND STUDY SPACES The School of Management has a range of open-plan spaces that you can use to relax and socialise between lectures or get in some quiet study time. Multiple electrical sockets and ports, together with WiFi throughout the buildings aid access to digital resources. LECTURE AND SEMINAR ROOMS Our teaching rooms are fitted with the latest in teaching technology, including lecture capture technology, to allow you to revisit lectures online. Experience teaching in lecture theatres, which can hold 150+ students, and smaller seminar rooms, that can hold up to 30, for your groupwork and more personalised sessions with lecturers and tutors.
RESEARCH
Our Faculty and School aims are to produce collaborative, innovative and multidisciplinary research by working with some of the brightest and best researchers from around the world.
We build life-long connections to our research community, industrial supporters and students through embedded partnership working and alumni relationships. As a result, the School of Management is home to several major research projects which play an important role in shaping the economy and government policies.
HOW WE ARE MAKING A DIFFERENCE Informing industry of ethical behaviour and social responsibility Improving awareness of issues relating to emerging markets Influencing debates that shape policy
RESEARCH EXPERTISE Research is key to our teaching, and we have expertise in various areas to help inform the latest and most innovative practices and curriculum to deliver. Our expertise covers:
Business Analytics Entrepreneurship Financial Management
Human Resource Management Innovation Management Consulting
Marketing Organisational Behaviour Tourism
RESEARCH SPOTLIGHT: PROFESSOR BRIAN GARROD, PROFESSOR OF MARKETING
Professor Brian Garrod’s research focuses on the marketing of tourism destinations, particularly with regard to issues such as sustainability and ecotourism: an ecologically focused form of sustainable tourism. He has published over 50 journal articles and is the co-author of eight textbooks on the subject. Brian’s current research is looking at the barriers people with disabilities face in accessing ecotourism and how these barriers might best be addressed. You can read more about his research here: swansea.ac.uk/research/research-highlights/ justice-equality/ecotourism
For more information about research visit: swansea.ac.uk/som/research
HOW TO WRITE A PERSONAL STATEMENT
STRUCTURE IS EVERYTHING Before you begin, jot down the structure for the personal statement. We’d always suggest: • An opening paragraph outlining your passion for the subject and your drive to succeed • Your academic studies and work experience • Interests / hobbies 1 STRONG OPENING PARAGRAPHS Opening paragraphs and sentences are really important but please be aware that we see thousands and many opening lines are just overused, including: • ‘From a young age I have always been interested in/fascinated by…’ • ‘I am applying for this course because…’ 2 ACADEMIC ACHIEVEMENTS Your personal statement is about highlighting why you are the perfect candidate for a place at our School. So be confident when you talk about your academic achievements and ambitions. 3 4 LET’S TALK ABOUT YOU As well as outlining your academic achievement and your aspirations, we want to get to know you as a person. What are your interests and hobbies outside of the classroom? They do not need to be award-winning; they will help build a well-rounded image of you as a person. 5 DON’T PLAGIARISE Plagiarising is a big no-go; at university and within your personal statement. 6 THERE’S A LIMIT There’s a 4,000 character limit or 47 lines – keep tabs on how much you’ve written. 7 NO JOKES Humour is often a great way to stand out from the crowd but not in this instance. We want to take you seriously and the assessor may have a very different sense of humour to you. 8 NO TIME LIKE THE PRESENT Don’t leave it to the last minute to write your personal statement. You’ll find that it takes longer than you think to get it exactly as you want it. Now isn’t the time to rush.
YOUR NEXT STEPS
SEPT UCAS OPENS Make a start on your application.
OCT - NOV OPEN DAYS Meet staff and students on campus.
NOV - DEC ON TRACK Finalise your application.
APR STUDENT FINANCE Start applying for financial support. £
FEB - MAR OFFER-HOLDER EVENTS Keep an eye on your emails!
JAN UCAS DEADLINE Submit your application on time.
MAY ACCOMMODATION Apply before the June deadline.
JUNE FIRM & INSURANCE Deadline for making your choices.
AUG RESULTS DAY! Confirmation and Clearing.
For more information about what Swansea has to offer visit: swansea.ac.uk
SCHOLARSHIPS AND BURSARIES
SPORT AT SWANSEA
We pride ourselves on our dedication and commitment to sport and active living for everyone from beginner to the elite athlete. Make the most of the following facilities: •50m Wales National Pool Swansea •Outdoor Athletics Track •Multi-use Games Area •Cardio and Weights Rooms •Cycle Hire and Jogging Routes WELSH LANGUAGE PROVISION Certain modules and seminars may be available in Welsh. You also have access to Welsh speaking personal tutors and can submit your coursework or sit exams in Welsh. swansea.ac.uk/welsh-language-standards STUDENT SOCIETIES Our Students’ Union has an extensive list of societies available to participate in. As well as being fun, joining a society offers communities of support for students and transferable skills for future employment if you take on a leading role on the committee. swansea-union.co.uk/get_involved/societies
Swansea University offers a wide range of scholarships and bursaries which may be available to help finance your studies. Scholarships can be awarded to Welsh medium or international students, or for students excelling in exams, music or sport. Our income-related bursaries help students from lower income backgrounds. swansea.ac.uk/scholarships CULTURE Swansea University hosts and supports a wide range of cultural, artistic and creative activities, with a significant number of thriving music and performing arts student societies. The Taliesin Arts Centre sits at the heart of our Singleton Park Campus and hosts regular productions, mainstream and alternative cinema screenings, and the award-winning Egypt Centre is home to a collection of over 6,000 Egyptian antiquities. The Great Hall on Bay Campus, with its 700-seat Sir Stanley Clarke Auditorium offering world class acoustics, provides an incredible venue to enjoy cultural performances, events, exhibitions and more.
FOLLOW @SWANSEAUNI ON INSTAGRAM TO SEE MORE IMAGES FROM OUR STUDENTS
To find out more about our programmes, tour the University and meet our staff and students, come and visit us on one of our Open Days!
Book a place via: swansea.ac.uk/open-days
CONTACT US
School of Management Bay Campus
Swansea SA1 8EN Wales, UK
EMAIL: StudyFHSS@swansea.ac.uk
www.swansea.ac.uk/management
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