MODULES The modules listed below will give you a taste of what you will study on our 3 year BSc Marketing degree. Please visit our website for the detailed options available to you within the programme. The full list of all compulsory and optional modules for your course can be found here: swansea.ac.uk/undergraduate/courses/som/marketing
MARKETING, BSc (Hons):
Year 1 (Level 4): Our compulsory first year of 120 credits comprises 8 modules all worth 15 credits each, developing a core foundation in a range of business-related topics.
COMPULSORY MODULES
Accounting for Managers Operations Management
Managing People
Marketing
Key Skills for Business
SEMESTER 1
The Global Context of Organisation
Managing in the Digital Age
Enterprise and Creativity: Entrepreneurship in Practice
SEMESTER 2
Year 2 (Level 5): 120 credits comprised of 8 modules all worth 15 credits each
COMPULSORY MODULES
Marketing Research
SEMESTER 1 SEMESTER 2
Digital Marketing
The Customer Experience
Integrated Marketing Communications
Business Analytics
International Marketing
Year 3 (Level 6): 120 credits comprised of a mixture of compulsory and optional 15-30 credit modules
COMPULSORY MODULES
Sustainable Marketing Application Development
SEMESTER 1 SEMESTER 2
Digital Marketing Management
Strategic Marketing Planning
Contemporary Issues in Marketing
Strategic Sales Management
Optional module selection may be subject to pre-requisite study at a lower level. Course content may be updated and modules subject to change – see our Programme Disclaimer at swansea.ac.uk/study.
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