connected Luno to key regional resources to help ease the move. Beyond logistics, EDCO delivered strategic value through mentorship and exposure. Luno was invited to present at Central Oregon PubTalk, a high-visibility event for emerging companies. EDCO’s Venture Catalyst Director and team provided pitch coaching to help refine the company’s story and maximize its impact on stage. In addition, Pete received ongoing guidance from EDCO staff as he navigated the local business landscape and prepared for future growth. Now headquartered in Bend, Luno is thriving in a region that embraces innovation, entrepreneurship and the outdoor industry. With EDCO’s ongoing support, Luno is positioned to keep scaling and expanding its impact in the outdoor recreation market.
Case Study: Luno – Expanding Outdoor Innovation in Central Oregon
Luno , founded by Pete Ducato in Santa Barbara, California, is redefining vehicle-based adventure with the first-ever inflatable car mattress built specifically for camping. As the company expanded, Pete began looking for a new home base that aligned with both his business goals and outdoor lifestyle. Central Oregon quickly rose to the top of the list, and EDCO helped make the transition possible. From the start, EDCO provided hands-on support through every stage of relocation. The team assisted with site selection, reviewed and negotiated lease terms and
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