LIFESTYLE PRODUCTS Brewing and Distilling
Central Oregon is home to a diverse brewing and distilling community, ranging from small craft breweries to some of the most well-known producers in the state. Bend, in particular, is recognized nationally for its high concentration of craft breweries and its active beer culture. The region also supports a growing number of craft cideries and distilleries, totaling more than a dozen operations. Among them, AVID Cider stands out as Oregon’s second-largest cider producer, earning statewide recognition. Crater Lake Spirits is a prominent distillery in the area and a key player in Oregon’s craft spirits market. Together, these businesses contribute significantly to Central Oregon’s reputation as a leading hub for quality and innovation in craft beverages. Bend is often cited in national media as one of the top beer destinations in the U.S., contributing to the local economy and tourism. Outdoor Gear and Apparel Central Oregon’s outdoor gear and apparel sector reflects the region’s natural assets and active lifestyle, with businesses spanning sub-sectors like rock climbing, water sports, hydration, hiking, backpacking, outerwear, mountain and road biking, recreation vehicles, and even outdoor-focused software. This diversity has created a vibrant ecosystem of companies ranging from early-stage startups to established global brands. The region plays a central role in shaping the outdoor industry statewide. It is home to the Oregon Outdoor Alliance (OOA) and Oregon’s Office of Outdoor Recreation—both of which foster industry collaboration, growth and advocacy. Bend Outdoor Worx , the nation’s first dedicated outdoor industry startup accelerator, offers early-stage companies access to capital, mentorship and exposure, helping turn bold ideas into market-ready products.
MANAGEMENT OF COMPANIES AND ADMIN A growing number of firms that manage operations and deliver professional services to clients well beyond the region call Central Oregon home. This sector includes a wide range of specialties including engineering, architecture, accounting, human resources, recruitment, publishing, and administrative support, providing essential infrastructure for businesses across industries. The region’s creative, marketing and advertising sub-sectors are particularly strong, supported by a deep talent pool and a culture of innovation. Companies headquartered in Central Oregon increasingly serve national and international clients, leveraging remote work trends and quality-of-life advantages to attract and retain skilled professionals in administrative and corporate management roles.
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