Hain Celestial Trend Outlook

Hain-Celestial Trend Outlook

Copyright (c) 2019 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, Ahalogy, Aha!ogy, Muse, and Brandables are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners. We do not make any guarantees regarding outcomes or that this product will meet your company’s unique needs.

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Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

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We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid targeted posts, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

Powered by Muse | 5

PLANNING AHEAD

Hain-Celestial Trend Outlook Personal care and tending to family is important every day of the year. This year-long trend outlook was created to inspire and help care for your shoppers on everything from proper nutrition to nurturing newborns, while also keeping in mind moms’ and dads’ self-care and beauty. The following planning guide for Hain Celestial is complete with cate- gory trend data from Ahalogy Muse. Your brand can use these insights to drive content creation, discover examples of high-quality branded influencer content, and explore thought starters for your own cam- paign planning.

Table of Contents

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THE AHALOGY DI FFERENCE

INTRODUCT ION

PERSONAL CARE TRENDS

BABY CARE TRENDS

HEALTHY EAT ING TRENDS

ABOUT AHALOGY

Personal Care Trends HAIN-CELEST IAL TREND OUTLOOK

The secret to any succesful content calendar is organiza- tion and planning—and category trend data from Ahalogy Muse, of course! In this chapter, you’ll find some of this year’s hottest Personal Care & Beauty category trends across a variety of content areas, including skincare, house- hold, travel, lifestyle, and more. Follow along to discover seasonal favorites and evergreen thought-starters alike, all of which can be adapted for your brand’s future Personal Care campaigns.

10 | Game Day with Frito Lay

Shoppers turn to social to look for “Bathroom Organiza- tion” ideas and storage inspiration for all of their favorite beauty and personal care products. After all, the way the products are stored is just as important to many beauty enthusiasts as the products themselves! Have influencers take advantage of this trend-driven topic with top con- tent ideas like DIY Drawer Organization or Minimalist Counter Decor. Bathroom Organization PERSONAL CARE TREND:

TOP RELATED KEYWORDS: • Storage • Ideas • Minimal • Mason Jar • Declutter • DIY

• Counter • Make Up • New Year • Small Space • Hacks • Container • Decor

The topic “Bathroom Organization” peaks in early January, when new year’s resolutions are top-of-mind, and again in late February, when shoppers look for spring cleaning ideas for refreshing their homes. JAN MAR JUN SEP DEC

Minimalist Counter Decor

DIY Drawer Organization

Must-Have Products

12 | Hain-Celestial Trend Outlook

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Whether it’s an emergency kit to include in a work bag or a roundup of must-have beauty products for a carry-on, “On-the-Go Beauty” is a growing topic in the Beauty category. Inspire shoppers to think of your brand when it comes to planning for upcoming trips or busy weekends by having influencers share their top tips (and favorite products!) to have on hand. On-the-Go Beauty PERSONAL CARE TREND:

TOP RELATED KEYWORDS: • Makeup • Travel • Products • Hair • Bag

• Minimal • Checklist • Refresh • Work Bag • Guide • Planning • Packing List

JAN

MAR

JUN

SEP

DEC

“On-the-Go Beauty” peaks in mid-July, at the height of the summer travel season.

Carry-On Packing Tips

Work Bag Essentials

What’s In My Beauty Bag

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Self Care Sunday PERSONAL CARE TREND:

“Self-Care” is a topic that seems like it’s here to stay among millennials. Have influencers put your brand at the forefront of this trend by sharing self-care tips and advice that incorporate your brand. Whether it’s a haircare routine reserved for Sunday nights or tips for staying in to indulge in self-care with a favorite skincare ritual, audiences are sure to relate to this increasingly popular content idea.

TOP RELATED KEYWORDS: • Beauty • Products • Skin

• No Makeup • Stress Relief • Relax • Tips • Skincare • Mask • Moms • Nighttime • Busy • Unwind

JAN

MAR

JUN

SEP

DEC

The topic “Self-Care” peaks in January, when shoppers are most focused on refreshing their routines. The topic also trends upwards in December, during the busy holiday season.

Sunday Night Haircare Routine

Relaxing Skincare Ideas

After-Work Routine

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Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Charcoal PERSONAL CARE TREND:

TOP RELATED KEYWORDS: • Skin • Do It Yourself

• Mask • Soap • Cosmetics • Oil

• Coconut • Skincare • Tooth Whitening • Essential Oil • Routine • Self Care • Relax

JAN

MAR

JUN

SEP

DEC

“Charcoal” is most popular during the summer months, peaking on July 3.

Charcoal Teeth Whitening

Activated Charcoal Scrub

Activated Charcoal Face Cleanser

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Shea Moisture at Walmart VACAT ION WASH AND GO

In Collaboration with: Lauren Elyce

Who wants to spend hours in the bathroom getting ready when they’re on vacation? When it comes to enjoying warmer climates, beachy hair and all-natural styles are a must. For this SheaMoisture campaign at Walmart, Lauren Elcye shared her top tips for her vacation-friendly “wash- and-go” look. We love how she integrated the brand and retailer in an elegant way while sharing valuable tips for packing beauty supplies and prepping for travel.

TREND-INSP I RED CONTENT:

Na tura l Ha i r

Trav e l Ti ps

Summe r Beaut y

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THE EVERYDAY PRODUCT TO GI FT YOUR BEST I ES

Jergen’s

In Collaboration with: Blonde Bed Head

Holiday shopping can be a challenge, especially when searching for the perfect (and practical!) gift for your best girlfriends. After reading her holiday-themed post created for Jergens at Amazon, we want to be besties with Blonge Bedhead! She describes Jergens as “the everyday product to gift your besties”—and she includes skincare routine and gift wrapping tips to boot!

TREND-INSP I RED CONTENT:

Ev e ryday Rout i ne

Sk i ncare

Ho l i day Gi f t i ng

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Garnier at Target EARTH MONTH PRODUCTS

In Collaboration with: By Gabriella

We can’t decide what we like more—By Gabriella’s clean, minimalist bathroom decor or her high-quality product integration for this Garnier campaign at Target. This fun and colorful photgraphy helped drive awareness with the brand’s target audience on social for Garner’s 2019 Earth Month campaign.

TREND-INSP I RED CONTENT:

Eco -Fr i e nd l y

Beaut y Produc t s

Sk i n and Ha i r

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Avalon Organics THE ULT IMATE GUIDE TO GROWING YOUR HAI R

In Collaboration with: Hello Glow

Growing your hair out can be a lengthy and frustrating process. Hello Glow, in collaboration with Avalon Organ- ics, offered tips on how to speed up the process to long, healthy locks. This “Ulitmate Guide to Growing Out Your Hair” offers tons of tips on how to pamper your hair and scalp, which include using biotin-infused products like Vitamin B or Avalon Organics Biotin B-Complex Thicken- ing Shampoo & Conditioner.

TREND-INSP I RED CONTENT:

Al l -Na tura l Beaut y

Ha i r Growt h Hack s

Ha i r Care Ti ps

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Oh, baby! When it comes to inspiring new moms and dads with on-trend Baby Care content featuring your brand, look no further than this year-long trend outlook! In this catego- ry-focused outlook, you’ll find content ideas and inspiration around baby food, travel tips, new parent education, baby shower trends, and more! Follow this planning guide—com- plete with category trend data and branded influencer content examples—to inspire future campaign planning. Baby Care Trends HAIN-CELEST IAL TREND OUTLOOK

28 | Game Day with Frito Lay

From education and tips, to hacks for storage and orga- nization, the topic “Infant Formula” is a popular one for new moms and dads. Your brand can join the conversa- tion and inspire shoppers with influencer content featur- ing baby nutrition, feeding tips, and valuable tools like printable checklists, kitchen storage hacks, and more. Infant Formula BABY CARE TREND:

TOP RELATED KEYWORDS: • Breastfeeding • Mother • Bottle • Baby Bottle • Water • Price • Health • Nutrition

• Liquid • Brand • Iron

• Vitamins • Pediatrics

JAN

MAR

JUN

SEP

DEC

The topic “Infant Formula” experiences peaks in mid-October and again in December, right around Christmas.

How to Save Money on Formula

Tips for Feeding Your Baby

New Mom Essentials

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Feeding is a hot topic for moms and dads, especially when the time comes to switching baby to solid foods. Make your brand the star of this noteworthy time for new parents. Influencers can create content around this topic while including on-trend ideas like DIY recipes, kitchen storage hacks, printable meal plans, and more. Starting Solid Foods BABY CARE TREND:

TOP RELATED KEYWORDS: • First Foods • Solid Foods • How To • Introducing • Tips

• Eating • Purees

• Finger Foods • Baby’s First • Infant Cereals • Guide • Meal Plan • Healthy

JAN

MAR

JUN

SEP

DEC

The topic “Solid Foods” trends throughout the year with peaks in popularity in May and June.

Tips for Starting Solids

Baby-Friendly Recipes

Printable Meal Plan

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Modern-day moms have shifted their thinking when it comes to party planning. Consumers are holding co-ed showers for both moms and dads alike—looking for gen- der-neutral party decor and activities. And don’t forget about second- and third-time parents! “Sprinkle Show- ers” are a popular search topic, specifically around gift ideas and toddler-friendly activities for older siblings at the gathering. Have influencers help inspire shoppers to make your brand the star of their baby shower planning. Modern Baby Shower BABY CARE TREND:

TOP RELATED KEYWORDS: • Sprinkle • Blanket • Dessert • Cupcake • Diaper • Party Game • Modern

• Husband • Unicorn • Toddler • Mocktail • Candy

JAN

MAR

JUN

SEP

DEC

“Baby Shower” is an evergreen topic with a peak in popularity in late July.

Sprinkle Shower Ideas

Co-Ed Shower Games

Mommy-to-Be-Friendly Mocktails

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From family vacation packing tips to preparing for hol- iday gatherings, parents look for “on-the-go” ideas for their baby bag. Whether it’s hacks for packing baby food and formula or must-have products for long carrides, your brand can help mom and dad plan for the unex- pected all year round. Be sure to have influencers create content using top keywords uncovered in Muse to ensure your campaign is on-trend with shoppers. Baby Bag Essentials BABY CARE TREND:

TOP RELATED KEYWORDS: • Travel • Packing • Diaper • Newborn • Family

• Hospital • Holidays • Essentials • Printable • Checklist • Pump • Beach Tote • Shower Gift

JAN

MAR

JUN

SEP

DEC

“Baby Bag” peaks several times throughout the year, especially during peak travel planning times in mid-May.

Diaper Bag Necessities

Snacks On-The-Go

Busy Mom Checklist

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Gerber at Target BEFORE YOU LEAVE THE HOSP I TAL

In Collaboration with: Oak & Oats

Hello, nursery inspiration! This gorgeous content from Oak & Oats was created in partnership with Gerber at Target and inspired new moms to stock up on newborn essentials to make the first few days a little bit less stress- ful. Oak & Oats even included a checklist for items to order before heading home from the hospital, along with her top baby-prep tips.

TREND-INSP I RED CONTENT:

Prob i o t i c

Newborn Es s e nt i a l s

Breas t f e ed i ng

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Dreft at Amazon HOW TO PRE -WASH BABY CLOTHES

In Collaboration with: Ashley Brooke Nicholas

This Baby Care Brandables content, created in partnership with Dreft at Amazon, is as high quality (and adorable!) as it is valuable to new moms looking for tips and education. This content, created by Ashley Brooke Nicholas Blog, inspired shoppers to include Dreft products in their Baby Care and laundry routines.

TREND-INSP I RED CONTENT:

Se ns i t i v e Sk i n

Bab y Pr e p

New Pare nt

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Gerber at Target BABY SHOWER GI FT

In Collaboration with: Project Nursery

No one does baby shower inspiration better than Project Nursery! In this colorfully cute content she created for Gerber at Target, Gerber® Infant Cereals were included in a gift basket for new moms. Throughout the post, she discussed how most baby shower gifts are focused on newborns. So this is a fun way to mix it up and give mom a headstart for when it comes time to switch to solids.

TREND-INSP I RED CONTENT:

S t ar t i ng So l i ds

Bab y Showe r

Gi f t Bas k e t

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HAIN-CELEST IAL TREND OUTLOOK Healthy Eating Trends

People always seem to be on a mission to eat cleaner, but shoppers can easily feel like they’ve exhausted the stereotyp- ical healthy options— i.e. traditional chicken and broccoli every single night. Inspire your shoppers with the latest trends in healthy eating this year. Our trend outlook can serve as a creative menu for your customers with new and exciting ways to incorporate ancient grains, plant-based protein, meal kits, and more!

44 | Game Day with Frito Lay

Ancient Grains HEALTHY EAT ING TREND:

Taking center stage in the Food & Drink arena, “Ancient Grains” have distinguished themselves as a standout trend in recent years. Encompassing everything from quinoa to chia seeds and farro, this nutrient-packed topic is a hit with health-conscious consumers. Top content ideas include Quinoa Power Bowl, Mason Jar Salad, and Vegan Meal Prep.

TOP RELATED KEYWORDS: • Salad • Quinoa • Bowl • Waffles • Energy Bars • Roasted Vegetable • Vegan • Fiber

• New Year • Superfood • Whole Grain • Side Dish • Bowl

JAN

MAR

JUN

SEP

DEC

“Ancient Grains” trends from late winter into mid-fall, peaking on January 20 and spiking periodically until September 21.

Vegan Meal Prep

Quinoa Power Bowl

Mason Jar Salad

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While the vegetarian lifestyle isn’t exactly new to the world of Food & Drink, “Plant-Based Protein” is a twist that’s taking off. Less about abstaining from meat and more about helping consumers find easy ways to make better-for-you choices, veggie swaps for family-favorite meat dishes are an easy way for shoppers to embrace a healthier lifestyle. Tofu, edamame, black beans, chick- peas, quinoa, nut butter, oatmeal, and whole grain bread are all popular sources of protein for veggie lovers. Plant-Based Protein HEALTHY EAT ING TREND:

TOP RELATED KEYWORDS: • Lentil Tacos • Zucchini ‘Meatballs’ • Dinner • Vegan • Healthy • Gluten • Soup • Quinoa

• Chia Pudding • Peanut Butter • Dinner

• Fiber • Salad

JAN

MAR

JUN

SEP

DEC

“Plant-Based Protein” spikes in February and September, with shoppers using seasonal ingredients to keep this topic fresh.

Vegan Meal Prep

Post-Gym Snack

Meat Substitude

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A modern twist on the always-popular trend, “Meal Prep,” we predict “Meal Kits” will continue to grow in popularity. The perfect solution for busy cooks who could use a little help in the kitchen, “Meal Kits” are popping up in grocery stores and online subscription services. The key to conquering this rising trend is to make gourmet cooking accessible for everyone with pre- prepped ingredients, portioned-out seasoning mixes, and step-by-step recipe instructions. Meal Kit HEALTHY EAT ING TREND:

TOP RELATED KEYWORDS: • Chicken • Burrito Bowls • Make Ahead • Veggies • Italian Sausage • Slow Cooker • Salad • Low Carb • Keto • Quinoa • Prep • Dinner Ideas

JAN

MAR

JUN

SEP

DEC

“Meal Kits” trend from the beginning of January into early March, capturing consumers who are searching for easy cooking routines during the new year.

Meal Kit Inspiration

DIY Meal Kit

Cooking for One

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A rising health trend in Food & Drink, “Keto” is the latest lifestyle for health-conscious consumers. The rules are simple: search for meal ideas that are low in carbs and high in fat. This makes “Keto” the perfect addition to family-favorite recipes. For example, swap Cheesy Chicken and Rice for Cheesy Chicken and Cauliflower Rice. “Keto” dishes are the perfect solution for shoppers who want to make healthier choices without sacrificing on flavor. Keto HEALTHY EAT ING TREND:

TOP RELATED KEYWORDS: • Gluten • Chicken • Diet

• Dinner • Butter • Fat • Meal • Cheese • Breakfast • Tacos • Breakfast

• Cauliflower • Slow Cooker

JAN

MAR

JUN

SEP

DEC

“Keto” skyrocketed in popularity throughout the whole of 2018, so expect this topic to continue to trend well into 2019 and beyond. Use seasonal ingredient add-ins to keep consumers interested in this popular diet fad.

Keto Comfort Food

Low-Carb Substitute

Keto Meal Plan

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So Delicious at Kroger DAI RY- FREE CHOCOLATE PEANUT BUTTER SMOOTHI E

In Collaboration with: Joy Food Sunshine

Joy Food Sunshine made this content idea feel brand new thanks to her partnership with So Delicious! This “Dairy- Free Chocolate Peanut Butter Smoothie” packs a protein punch shoppers couldn’t get enough of. This breakfast smoothie recipe is perfect for audiences who still want to enjoy a nutritious (and delicious!) morning meal. See how Joy Food Sunshine drew consumers in with her trendy use of dairy-free alternatives.

TREND-INSP I RED CONTENT:

P l ant -Bas ed Pro t e i n

Smoo t h i e Pre p

Ve gan Br eak f as t

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Jimmy Dean 5-DAY BREAKFAST MEAL PREP

In Collaboration with: Buy This, Cook That

Thanks to Buy This, Cook That and Tyson, weekday meal prep is a breeze with this guide to “Wholesome 5-Day Breakfast Meal Prep.” This Brandables campaign targeted families during the rush of back-to-school season. It paired kid (and adult!) favorite breakfast staples like Jimmy Dean® Fully Cooked Sausage Links with good-for- you ingredients. Shoppers ate up Buy This, Cook That’s easy tips for using Tyson products to take on back-to- school meal prepping like a pro.

TREND-INSP I RED CONTENT:

Mea l Pre p

Swe e t Po t a t o

Fre e z e r Mea l

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Bonduelle MY 3-MINUTE WORKING LUNCH

In Collaboration with: Pig & Quill

The workweek can be stressful, and making a healthy lunch can feel like another task on shoppers’ already overflowing plates. The Pig & Quill shared how she incor- porates fresh veggies and healthy grains into her diet with Bonduelle Heat & Eat Harvest Bowls found in the produce section at her neighborhood Safeway. After only three minutes in the microwave, these premade lunches are warm, full of flavor, packed with protein, and good to go!

TREND-INSP I RED CONTENT:

Anc i e nt Gra i ns

P l ant -Bas ed Pro t e i n

Qu i ck & Eas y Mea l s

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WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

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Work With Us L IKE WHAT YOU SEE?

Let our team of experts help you strategize your next influencer campaign with our data-driven approach to content and creative decisions for social or in-store executions. The following package options are available for all 2019 campaigns.

Contact sales@ahalogy.com.

PACKAGE 1: $50,000

PACKAGE 2: $100,000

• 6 Brandables

• 12 Brandables

• Custom trend report

• Custom trend report

• Paid Media execution

• Paid Media execution

• 5,000,000 verified impressions

• 10,000,000 verified impressions

• Audience targeting

• Audience targeting

* Custom proposals available upon request

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Appendix

Ashley Brooke Nicholas, How to Wash Baby Clothes Blonde Bed Head, The Everyday Product to Gift Your Besties Buy This, Cook That, 5-Day Breakfast Meal Prep By Gabriella, Earth Month Products Hello Glow, The Ultimate Guide for Growing Out Your Hair Joy Food Sunshine, Dairy-Free Chocolate Peanut Butter Smoothie Lauren Elyce, Vacation Wash and Go

Oak & Oats, Before You Leave the Hospital Pig & Quill, My 3-Minute Working Lunch Project Nursery, Baby Shower Gift The Glowing Fridge, Winter Prep Hair Care Routine

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