Why Century 21

A partnership to make the most recognized name even more visible.

The partnership means brand visibility through commercials running during an 8-month, 510-game season, along with pitch-side advertising boards in every stadium. At a grassroots level, you’ll have opportunities to connect your personal brand with your own community through turn-key tie-in activities with local youth teams.

The CENTURY 21 ® brand is taking the field with Major League Soccer - putting the most recognized name in real estate 1 on the same pitch as one of the most popular sports.

As the sport grows at all levels, so will your exposure. And as your exposure grows, the connection with your community does, too.

1 - Study Source: 2024 Brand Health Study. The survey results are based on 1,203 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 12 - December 2, 2024.

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A PARTNERSHIP AS BIG AS THE GAME

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