In 2024, Hispanic homeownership reached 9.8 million households accounting for 35% of total homeownership growth nationwide.¹ As the leader in brand awareness among Hispanic consumers², we are in a prime position to help you identify, connect, and serve this record-breaking segment. Our dedication to your business opportunities in this market means providing you with a full suite of products and services to help you create your own special bond with this vibrant community.
As the Hispanic market grows, so could your business.
Increase your advantage:
Critical demographic knowledge and a robust suite of in-language listing and marketing assets.
A 20+ year relationship with the National Association of Hispanic Real Estate Professionals ® .
Bilingual experiences like “La Conexión” to foster meaningful connections at in-person events.
The CENTURY 21 ® brand is the 1 st choice that Hispanic Consumers would consider the next time they buy or sell real estate. 2
1 - Source: 2024 State of Hispanic Homeownership Report. https://nahrep.org/downloads/2024-state-of-hispanic-homeownership-report.pdf 2-Study Source: 2024 Kantar Study (Hispanic Audience). The survey results are based on 600 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years) from Spanish, Hispanic, or Latino background/origin. Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-3.2%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 12- December 2, 2024.
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