November 25, 2019
STRATEGIC PLANNING FIRST IMPRESS IONS REPORT FOR OUTDOOR RESORTS/PALM SPRINGS OWNERS’ ASSOCIATION
November 20, 2019
DATE OF VI SIT:
Greg Farmer, President Dede Loop, Vice President Don Renoe, Secretary Charlie Leahy, Treasurer John Boudin Maryellen Muir Ted Wilson Clint Atherton, General Manager Bill McMahon, AIA, HOA Strategic and Facility Planning Consultant
PERSONS PRESENT:
The visit began with an introductory meeting with Clint to learn more about the Resort and its needs. Then, in an impromptu meeting with the Board members and Clint to learn more about their needs, I was able to explain the McMahon strategic planning, Association membership survey and how to best address facility needs.
RESORT OVERVI EW
Prior to my visit, Clint had sent McMahon the results from a January 2019 member survey and the Board’s work-in-progress on a June 2018 Strategic Plan. Both documents were helpful in better understanding the Resort’s needs, most of which are physical in nature as many facilities are original to the Resorts founding in 1984. Today the Resort has 1,213 fee simple, deeded lots, 27-hole executive golf course, two main clubhouses, six satellite pool/tennis/spa bathhouse facilities, main swimming pool areas at its two main clubhouse locations, spas at main clubhouses, tennis courts at the two clubhouses, a convenience store, hair salon, limited dining café, espresso shop, open bar, a fitness center at one clubhouse and a golf course/ trash collection/laundry center. The Club’s 2018 Strategic Plan has identified the Resort’s Vision, Mission and core values, but a more in- depth Strategic Plan seems to be needed to guide this Board and future Boards into the future. It seems that maintaining and enhancing the Resort’s facilities, as many of them are some 36 years old, is the biggest strategic challenge. Several years ago, the RV lots in the Resort went through a shake-out period where selling prices dropped considerably; some 35% or so of lots sold, and now the prices have bounced back.
670 Mason Ridge Center Drive, Suite 220 | St. Louis, Missouri 63141
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