2018/19 de Boulle Magazine

n 1983, Denis Boulle and Karen Boulle launched de Boulle Diamond & Jewelry in Dallas, in a small salon in University Park’s Snider Plaza shop- ping center. The couple introduced the Texas city to many original luxury watch brands, along with fine jewelry collections from Italy. The English natives worked hard, and the business thrived. A new location would eventually come. Off prestigious Preston Road, it, too, was small — so small, that the

workshop and offices were relegated to the attic. But in 2001, after many more years of success, de Boulle moved to its current location, on Preston Road itself. The building had been a toy store, a restaurant and a bank — but after much recon- struction, it was transformed into the sophisticated, 13,600-square-foot, two-story salon that stands proud today, in the style of an elegant French villa. Since then, de Boulle has served thousands of discriminating customers worldwide, and has built a reputation as one of the preeminent family owned jewelers in North America. The vision behind the famous yellow villa is as clear today as it was in 1983: providing customers a premier collection of fine jewelry, luxury timepiec- es, impeccable service and a beautiful and friendly environment. Then and now, these elements make up The de Boulle Experience. The store’s collection of fine diamonds, fine jewelry and fine timepieces is unsurpassed for elegance, quality and long-term value — and the Boulles have worked ceaselessly to ensure that purchasing fine jewelry and luxury timepieces at de Boulle is always informative, fun and rewarding. An aristocratic association The Boulle name carries a long tradition of crafts- manship, dating to the 1700s. Christened by his contemporaries as “the most skillful artisan in Par- is,” André-Charles Boulle was synonymous with the practice of inlaying furniture with marquetry of tortoiseshell, pewter and brass. Although he did not invent the technique, Boulle was its greatest practitioner — and the technique is today known as boulle work. Boulle carried out numerous royal commissions, from Henri IV to Louis XV, as well as from foreign princes and the great nobles, govern- ment ministers and financiers. Over the years, de Boulle has enhanced the Boulle reputation and fine tradition of craftsman- ship through the exquisite de Boulle Collection of fine jewelry. This collection offers a selection of meticulously handcrafted and beautifully designed fine jewelry, in 18K gold or platinum with col-


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