MADD Teen Influencer
March 2024
The NCAA’s March Madness is an exciting and celebratory time for fans of college basketball, but along with the excitement comes the likelihood of excessive alcohol consumption especially among college students. Binge drinking is a common occurrence at most large sporting events. However, when it comes to March Madness, binge drinking can be a significant problem. So much so, the NCAA has created a March Madness toolkit with Alcohol & Basketball: The Real March Madness 2
by Ben Haworth, MADD Teen Influencer
ideas to help reduce alcohol consumption during the tournament. Some of these strategies include generating guidelines that regulate alcohol sales during the event and enforcing existing laws regarding public intoxication and underage drinking. In addition, the NCAA has increased educational resources to make students more aware of what responsible consumption should look like as well as substituting alcohol with healthier substitutions such as non- alcoholic refreshments. Despite the push for awareness and the good intentions of the NCAA, all it takes is one internet search for March Madness and you will find publications from major newspapers to Instagram influencers promoting drinking games to help fans “survive” the tournament. These games all involve alcohol and
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