PAY ATTENTION TO WHAT YOUR AUDIENCE ASKS The videos you create are for your audience. That means no one knows better what type of content you should share than your audience! But they aren’t going to outright call up and say, “Hey Denise, you should do a video on FB Stories” (unfortunate- ly). But if you keep your eyes out, it’s ALMOST that simple. If you ever do speaking gigs, pay attention to the questions that your audience asks, both during the official Q&A, and any questions that they may come up and ask afterwards. If part of your problem is that you haven’t done many speaking gigs so people are not asking you questions, then do some research! Look up questions that people ask in relevant Facebook or LinkedIn groups. Or look up influencers in the same industry as you, see what people are asking them. INFUSE YOUR PERSONALITY Why do your customers buy from you? I’m sure you can come up with all sorts of reasons, but the most important one is because you are you, you’ve built a relationship with them, they like you, and they want to support you. There- fore, who you are is a vital piece to your marketing. Yet, most content creators censor their personalities. Remember this isn’t High School. The goal isn’t to fit in, it’s to STAND OUT as much as possible, and that means being your unique self. Remember, if someone asks it, others are thinking it. It’s a clear sign that people want to know. You should also keep an eye on any questions that your audience asks on social media.
content that you create as it will connect with your target audience and help build engagement with your customers. MAKE IT ABOUT THEM
But, it’s not about you. It’s about your audience.
Whenever you are creating content, you need to do so with your audience in mind.
That means when you are sharing stories, you aren’t sharing them just because, you are sharing stories that are relatable, and can emotionally connect with your audience. Your goal is to be the guide. You are the expert in what you do, and its up to you to help your customers achieve their goals. You are the fairy godmother in the story, and they are the princess. You need to get them to the ball! DON’T POST JUST FOR THE SAKE OF IT If after doing all of this, you still have nothing meaningful to say. Don’t say anything. It is that simple!
It’s much more important to share quality posts than just posting to say you did.
Creating crappy just because posts that don’t get engage- ment will do you more harm than good in terms of the algo- rithm and the perspective of your audience. By posting things just for the sake of it you will get filtered out, and the algorithm will decide that users don’t want to see your posts.
So, if you have news to share or promote to your audience, don’t say anything at all.
I hope that you find these tips helpful and I look forward to sharing more tips on how to grow your business with social media.
Make sure you infuse your personality into every piece of
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JANUARY 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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