skipping stones,” he said.
real community hub element.”
“I was walking with my dog a few weeks back on a beach full of driftwood logs and smooth stones. I realized it felt reminiscent of the smooth, easy-drinking beer that we’d just brewed. Not only do their beers represent that community, and their labels represent the activities and feel, but their own taproom was re-designed to fit into Gibson’s’ style as well. The design contains a ton of natural wood and nautical elements to remind patrons of the coast. The furniture allows people to be social, and the taproom plays host to all kinds of events, from fundraisers and trivia nights to a throwback games night. “We did a big design change with local company Durston Design, and we rejigged the layout. We found the stiff chairs and modular tables weren’t conducive when we first opened,” he said. “Our goal was to make the place feel like you’re hanging out in a good friend’s living room, and the flow allows groups to interact with each other. Conversations across tables happens often, and people are within earshot. There’s a
The new branding, released at November’s end, brings the lifestyle elements of Gibsons to the forefront.
Tapworks is now leaning into people’s love of Tapworks, and are representing through intangibles, including colours, community focus and the community love of the outdoors. “We’re doing new, fun beer every week. We do limited releases on Fridays, and we keep things fresh and unique,” he said.
Though he’s only been open 21 months, he is pleased with the growth the company has seen.
“The time feels like it’s blown by. The community is changing, and there are many new businesses and young people in town. We stay connected in this community, and seeing entrepreneurs come in is cool. There’s an awesome energy right now,” he said. “We are appreciative of the support. We’re getting tons of positive feedback. We are feeling the love. There is always something fun to do here, and a beer to have with whatever activity you’re doing.”
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JANUARY 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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