Roz Marketing September & October 2017

FOOD FOR THOUGHT:

BY ROSLYN ROZBRUCH

Michael and I recently attended a four-day retreat just outside of Chicago called Lifebook. It was an amazing experience at a place owned by Jon and Missy Butcher, a couple from the mastermind group we belong to. Without going into all the details in this column, one of the many takeaways I came home with is being conscious about my life and how I

We have an idea of things we want to do, but maybe it’s a fuzzy idea. Attending this event helped us focus and get more clarity on each area of our lives and set specific goals.

live it. What’s interesting is that over three years ago when Michael embarked upon starting our business, everything in our life was

focus and get more clarity on each area of our lives and set specific goals. There are 12 life categories that make you who you are, and some of these categories include health and fitness, relationships and love, parenting and social, and money and career. Within each category, we were asked to reflect on four areas: (1) Premise: What are our beliefs in this area? (2) Vision: What do we want for ourselves in this area of our life? (3) Purpose: Why do we want this for our life? And (4) Strategy: What are the steps we will take to make this happen in our life? Michael and I came home not only re-energized and excited for what we have planned in our personal lives, but we also came home with an actual book (our “Lifebook”) with everything printed out and the templates on our laptops to revise whenever we want. So, here’s my question for you: What are your beliefs, visions, whys, and strategies for your life? Do you have specific, personal goals for yourself with a strategic plan to achieve them? It’s

changing: One daughter graduated college and moved up north to attend grad school; our other daughter also moved and decided to focus more on her stand-up comedy; we sold our dream house (which was too big for the two of us) and decided to rent until we figured out what the right size of our next house would be; and our favorite restaurant that we ate dinner at every Friday night since our second date (over 33 years ago) went out of business. Since that time, I think Michael and I have been very conscious of how we’ve been navigating this chapter of our lives. Attending Lifebook took our consciousness to another level of awareness. Saying we took our consciousness to another level sounds a little woo-woo, but another way to look at it or define it is to say we learned how to be strategic about the choices we make in our lives. It sounds peculiar to say that after attending a self- improvement retreat I learned how to be strategic in my personal life, but actually it makes total sense. Michael and I are very strategic in our business. We set specific goals and map out a written plan to attain these goals by a specific date. In my personal life, I have set goals for myself: the vacations I want to take, my exercise routine, and the friends I make an effort to spend time with. So many times, we are on autopilot with our lives. We have an idea of things we want to do, but maybe it’s a fuzzy idea. Attending this event helped us

something to think about. If you are interested in learning more about Lifebook, check out their website: mylifebook.com . If you have questions you can reach out to the president, Sandra Garest at: sandra@mylifebook.com. If you decide to attend, mention Roz Strategies and you will receive a discount. – Roslyn Rozbruch

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