Board Converting News, May 16, 2022

BoardConverting Serving the North American Corrugated and Folding Carton Industries for 38 years May 16, 2022 VOL. 38. NO. 20

The ‘Great Resignation’ Myth: Why People Are Quitting Jobs BY BRUCE FEILER I’m a sucker for a good origin story. Anthony Klotz may have the best one going right now. Klotz, a professor of management at Texas A&M and an expert on why people quit their jobs, was being interviewed by Bloomberg re- porter Arianne Cohen early last year about how people could deftly

Pratt To Establish $200M Innovation Center In Texas Pratt Industries, Inc., through its subsidiary Pratt Corrugated Holdings, Inc., will locate a Regional Manufacturing & Innovation Center at High Point 67 in Cedar Hill, TX. Pratt will be the primary tenant on the High Point 67 cam- pus, occupying one-million square-feet and investing more than $200 million in equip- ment, inventory, and building improvements. Pratt’s Cedar Hill facility will employ 150 full- time workers to manufacture corrugated box- es and custom packaging solutions. Pratt is America’s fifth largest corrugated packaging company and the world’s largest, privately-held producer of 100 percent re- cycled containerboard. The Georgia-based company operates an extensive recycling company to supply five of the most modern, 100 percent recycled paper mills in the U.S. “We’re very honored to be in Cedar Hill and we’re committed to the great state of Texas – in fact this is our fifth box factory here,” said Anthony Pratt, Executive Chairman of Pratt In- dustries. “We have long prided ourselves on the fact that we employ 11,000 Americans in well-paying, green-collar manufacturing jobs and we have now invested in America to the

walk away from their jobs during the pandemic. He described what happened to Adam Grant on his WorkLife podcast. “I was sharing my research and mentioned that I think it’s really valu- able that she’s doing this story, because I think there’s going to be a great resignation in the US and the coming months.” Boom! A meme, a consensus, and an era-defining phrase was born! But is it right? The U.S. Labor Department recently released its monthly report on labor participation. What’s called the “quit rate,” the number of people who quit their jobs every month, reached an all-time high. In March, 4.5 million people quit their jobs. They weren’t laid off, furloughed, or fired; they voluntarily walked away. Multiply that figure times the number of months in the calendar, and that means 50 million people are now quit- ting their jobs every year. That’s a third of the workforce! A great resignation, indeed. Not so fast. That narrative is actually quite misleading. The Labor Department has been monitoring this figure for years. When you pan out, it turns out that the quit rate has increased every CONTINUED ON PAGE 24


WHAT’S INSIDE 5 NAM: Activity Strengthens In April, Despite Challeneges 8 Greif Announces $50/Ton Price Hike On URB, CRB 14 Max Solutions To Invest $27M, Create 150 New Jobs In NC 32 PPSA Safety Conference Slated For June 12-15 In FL


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2 May 16, 2022

AVERAGE CONTAINERBOARD PRICES The average prices reported are tabulated from prices PAID by various sources throughout the United States the week previous to issue. Prices in some areas of the country may be higher or lower than the tabulated average. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser.

REGION E. Coast Midwest Southeast Southwest

42# Kraft liner

26# Semi-Chem. Medium

$1005.00-1010.00 $1020.00-1030.00 $1020.00-1030.00 $1020.00-1030.00 $1050.00-1060.00 $1023.00-1032.00

Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del.

$940.00-990.00 $955.00-975.00 $955.00-975.00 $955.00-975.00 $975.00-995.00 $958.00-978.00

West Coast U.S. Average

The Price is Right

SHEET PRICES BY REGION (AVERAGE) Per 1MSF, local delivery included, 50MSF single item order, truckload delivery. Sheets

E. Coast Midwest South-SW S. CA N.CA/WA-OR US Aver.

200# 275#



$62.69 $82.80

$85.35 119.54

$73.13 101.29












107.46 118.45

114.69 129.32

116.54 137.25 117.82 145.56

141.08 148.46

122.76 131.80

More box makers and brokers are relying on the containerboard pricing in Board Converting News to negotiate their contracts with end users.

CANADIAN SHEET PRICES (AVERAGE) In Canadian Dollars, per 1MSF, local delivery included, under 50MSF single item order, truckload delivery. 200# 275# Oyster UC 275#DW 350#DW $78.56 $99.18 $9.00 $96.32 $105.83 CANADIAN LINERBOARD & MEDIUM The average prices reported are tabulated from prices PAID by various sources throughout Canada. Prices may be higher or lower in various areas of the country. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser. Prices are Canadian $ and per metric ton.


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Pratt To Establish (CONT’D FROM PAGE 1 )

value of $10 billion. Cedar Hill will be our 71st factory in the United States.” “We are excited to partner with the city of Cedar Hill and its officials to open this state-of-the-art facility and bring new, green collar jobs to the area,” said Mike Tansey, President of Pratt’s Southwest Converting Division. Pratt plans to sponsor a training and development pro- gram in collaboration with the city and school district. “Pratt believes in investing in our employees and the communities where we live, work and serve,” said Tansey. “We have a strong history of providing continuous educa- tion, apprenticeships and on-the-job training opportunities for our employees. This joint collaboration with Cedar Hill and the school district is a great opportunity for us to en- courage and invest in the community’s young talent and to help them find meaningful employment and long term financial stability.” High Point 67, located on S. US-67 south of Mount Leb- anon Road, is a Class A logistics and manufacturing center with up to two-million square-feet on more than 180 acres. Developed by Hillwood Investment Properties, the project is expected to generate more than $200 million in capital investment and support the creation of hundreds of jobs in Cedar Hill. The project’s location provides excellent high- way visibility and access, proximity to an abundant work- force, and easy connectivity to the region. “The city’s partnership with Hillwood on the High Point 67 project is already bearing fruit for our commu- nity through significant capital investment and well-pay- ing green-collar jobs,” said Mayor Stephen Mason. “I am thrilled to welcome Pratt Industries to Cedar Hill as a com- pany that shares our values of community partnership and environmental sustainability. Pratt’s Regional Manufactur- ing and Innovation Center is one more example of oppor- tunities growing naturally in Cedar Hill.” Early Bird Registration Now Open For ICPF’s Holiday Weekend In New York Early Bird registration is now open for ICPF’s 2022 Holi- day Weekend in New York, scheduled for Friday through Sunday, December 9-11, 2022. Register by July 31, 2022, to save $200. Bring your spouse or guest for holiday shop- ping, sightseeing, dining, a Broadway play, and enjoying New York City during the holiday season, all while support- ing the International Corrugated Packaging Foundation’s educational mission. This year’s event will begin with a Friday evening recep- tion, sponsored by Pratt Industries. ICPF guests will enjoy a Saturday matinee (to be announced) of one of the latest Broadway hits, sponsored by BW Papersystems. Saturday night, participants will be treated to a reception and dinner at a special New York restaurant. The reception is spon- CONTINUED ON PAGE 6


May 16, 2022


Box Shipments ( U.S. Corrugated Product Shipments) Industry Shipments In Billions of Square Feet Month March 2022

sored by Fosber America and the dinner is sponsored by WestRock. Greif, Inc. also is a sponsor of the weekend. In addition to saving by registering by July 31st, ICPF’s New York holiday event always sells out early. Space is limited to a first-come first-serve basis. ICPF recommends you register by June 30, but no later than August 31 to ensure participation. Request additional information and a registration form by e-mailing or download at . AF&PA Releases Q1 2022 Containerboard Quarterly Report The American Forest & Paper Association (AF&PA) re- leased its Q1 2022 Containerboard Quarterly report. • Total Containerboard production in Q1 increased two percent compared to Q1 2021. • Q1 2022 production of containerboard for export in- creased nine percent compared to the Q1 last year. • The containerboard operating rate was 94.3 percent, essentially flat (+0.4 pts.) from Q1 2021. • Mill inventories of containerboard at the end of March decreased 102,000 short tons from the end of the pre- vious quarter and were up 63,000 short tons compared to March 2021.



Percent Change Avg Week Percent Change

2022 2021

37.675 37.992


8.190 8.259


Industry Total

Year-to Date

March 2022



Percent Change Avg Week Percent Change

2022 2021

102.648 102.938


8.019 8.170


Industry Total

Containerboard Consumption (Thousands of Tons)



Percent Change Year-to-Date Percent Change

2022 2021

3.1027 3.0967


8.4866 8.4625


Container Board Inventory - Corrugator Plants (Thousands of Tons)

Corrugator Plants Only


Percent Change Weeks of Supply

Percent Change

Mar. Feb.

2.2693 2.3081


3.4 3.5


Shipping Days




2022 2021

23 23

64 63

SOURCE: Fibre Box Association


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AICC Schedules Live And Virtual Events For May

and tips and tricks during Maximizing Productivity Through Effective Plant Scheduling on Thursday, May 19. Hear from keynote speaker, Adam Peek, Host of the People of Packaging Podcast and Vice President at My- ers Printing during the Midwest (Region 6) Spring Meeting 2022 on Tuesday, May 24. This event is co-located with the TAPPI trade fair. Register for these trainings or events at www.AICCbox. org/Calendar . Direct questions to Taryn Pyle, Director of Education & Leadership Development,, or Chelsea May, Education and Training Manager, cmay@ or (703) 836-2422.

AICC, The Independent Packaging Association, is hosting live and virtual events this May. AICC Technical Advisors Tom Weber and Ralph Young will discuss the basic equip- ment, testing, and costs for establishing an in-house test- ing lab in What Testing and Requirements are Best Suited in the Packaging Industry on Wednesday, May 11. Managing employee absences can be a daily chal- lenge. The challenge is compounded by “presenteeism” – when an employee is present but not engaged or perform- ing satisfactorily. Add to those trends sweeping the nation as states, and local jurisdictions enact laws that require various types of paid and unpaid leave, in addition to fed- eral mandates like the ADA and FMLA. Learn how these changes impacts company policies and practices in Man- aging Disability and Leave Issues on Wednesday, May 18, AICC Emerging Leaders can register for the Q2 2022 C-Suite Leadership Webinar to hear from Economist Rob- ert C. Fry, Wednesday, May 18, on current market data in employment levels, inflation rates, costs of goods and ser- vices, and other economic and financial factors. He will also help the ELs how to interpret the data. With AICC member eProductivity Software, attendees will learn solutions that can help drive OEE improvements across plant machinery through scheduling best practices

Greif Announces $50/Ton Price Hike On URB, CRB

Delaware, Ohio based Greif, Inc., a global leader in indus- trial packaging products and services, recently announced that it is implementing a $50 per ton price increase for all grades of uncoated recycled paperboard (URB) and coated recycled paperboard (CRB). The recycled paper- board increase is effective with new orders and shipments on and after June 6, 2022. These price increases are in response to inflationary cost increases in transportation, energy, labor, chemicals, maintenance, and other raw ma- terials and continued strong demand across the Greif pa- perboard and converting network.

8 May 16, 2022



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WestRock Employees Receive 96 Hours Of Instruction At HCC

Weldon, North Carolina based Halifax Community College, in tandem with state agency partners, is leading special- ized training efforts to benefit local manufacturing workers at WestRock. HCC’s Regional Advanced Manufacturing Pipeline for Eastern North Carolina curriculum, a registered program through ApprenticeshipNC, provided nine WestRock em- ployees 96 hours of pre-apprenticeship instruction that will transition directly into its mechanical maintenance technician apprenticeship program. RAMP East pre-apprentices receive certifications in ca- reer readiness, working smart, OSHA-10 and Lean Six-Sig- ma – Yellow Belt — as well as introduction to manufactur- ing, problem-solving and math for measurements courses.

“Through collaboration, HCC and ApprenticeshipNC are offering a viable option to secure workers to fill existing vacancies,” said Rhonda High, HCC’s customized training director. “Funding is available through this program that HCC instructors provided nine WestRock employees with 96 hours of pre-apprenticeship instruction.

helps cover tuition, industry reimbursement and advertising to build a skilled workforce in the Roanoke Valley and across the state.” Classes are held at the Advanced Man- ufacturing and Corporate Training Center, HCC’s newest campus facility that hous- es Customized Training program, its Small Business Center as well as its industrial sys- tems technology, welding technology and automotive technology programs.

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G-P To Invest $50M In OK Mill Operation

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According to local media reports, the Geor- gia-Pacific (G-P) paper mill in Muskogee, Oklahoma is investing more than $50 mil- lion into the company’s manufacturing op- erations. The mill has been a staple in the community for years. “They have a long tenure with us for many decades and for them to now rein- vest $50 million is really a great thing,” said Jeff Underwood, the Deputy Director of the Muskogee City-County Port Authority. “That just strengthens that tie,” said Jen- nifer Rector, Public Affairs Manager at Geor- gia-Pacific. “It makes us connected in a way where we’re both looking to succeed for each other.” Rector says the focus is threefold with a strong focus on safety, reliability, and ef- ficiency. She says a new converting line, along with new technology, will also allow the more than 700 employees the oppor- tunity to grow within the company. Atlanta, Georgia based G-P is the largest private employer in Muskogee, Oklahoma.


10 May 16, 2022

New AICC Webinar: Managing Disability And Leave Issues

Today Walters works as an independent consultant pro- viding proactive human resources and employment law consulting services and training programs doing business as FiveL Company, “Helping Leaders Limit their Liability by Learning the Law.” Christine is licensed to practice law in the State of Maryland. Registration for Managing Disability and Leave Issues is $200 for members. This webinar is part of the All Access Pass. Pass holders can use their promo code to register at no additional cost. Register for Managing Disability and Leave Issues at Direct ques- tions to Taryn Pyle, Director of Education & Leadership De- velopment, or (703) 836-2422. IP Declares Quarterly Dividend Memphis, Tennessee based International Paper (IP) last week declared a quarterly dividend of $0.4625 per share for the period from April 1, 2022, to June 30, 2022, inclu- sive, on the common stock, par value $1.00. This dividend is payable on June 15, 2022, to holders of record at the close of business on May 27, 2022. The company also de- clared a regular quarterly dividend of $1.00 per share for the period from April 1, 2022, to June 30, 2022, inclusive, on the cumulative $4.00 preferred stock of the Company. This dividend is also payable on June 15, 2022, to holders of record at the close of business on May 27, 2022.

AICC, The Independent Packaging Association, is offering Managing Disability and Leave Issues with popular AICC speaker Christine Walters, J.D., MAS, SHRM-SCP, SPHR, & Independent Consultant, FiveL Company on Tuesday, May 24. This interactive webinar will help HR profession- als, managers and supervisors lay the groundwork to set expectations for and enforce attendance expectations, manage disability and leave issues while building proac- tive employment practices. Managing employee absences can be a daily chal- lenge. The challenge is compounded by “presenteeism” – when an employee is present but not engaged or perform- ing satisfactorily. Add to that, trends sweeping the nation as states, and local jurisdictions enact laws that require various types of paid and unpaid leave, in addition to fed- eral mandates like the ADA and FMLA. Walters has more than 25 years’ combined experience in management, HR administration, employment law prac- tice, and teaching. She has received national and region- al awards, presented at conferences across the country, been engaged as an expert witness for the defense, and testified before U.S. Congressional and state legislative committees and administrative agencies on employment issues.

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12 May 16, 2022

Max Solutions To Invest $27 Million, Create 150 New Jobs In Concord, NC

Max Solutions, Inc., a specialty packaging manufacturer, will invest more than $27 million and create 150 new jobs in Concord, North Carolina, ac- cording to multiple media report. Started by packaging industry veterans in 2021, Max Solutions is a new- ly formed manufacturer of highly specialized packaging. The company produces custom folding cartons, labels, and inserts for the health care

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and consumer industries. With sustainability at the forefront, the Concord facility will be Max Solutions’ second manufacturing facility and will cover 150,000-square-feet with state-of-the-art technology to meet market de- mands along the East Coast. “We are thrilled to be returning to North Carolina,” said Dennis Kaltman, President and COO of Max Solutions, Inc.“ The Concord location will allow us to service our customer base in North Carolina, South Carolina, and Vir- ginia. Furthermore, this facility will have the same state of the art equipment as its sister facility in Pennsylvania, which will allow Max to service its entire customer base as necessary. “We particularly appreciate the efforts of the North Carolina Department of Commerce over the past few months as we searched and identified what we believe to be an ideal facility. We look forward to partnering with North Carolina as we identify and train the skilled labor necessary to oper- ate our facility.” “Our attention to workforce training gives growing companies the con- fidence they need to operate in our state,” said N.C. Commerce Secretary Machelle Baker Sanders. “As North Carolina continues to lead the south- east in manufacturing, we remain committed to our First in Talent plan, which guides the state in preparing a diverse workforce for the jobs of today and tomorrow.” The North Carolina Department of Commerce led the state’s efforts to support Max Solution’s location to North Carolina. Although salaries for the new positions will vary, the average annual salary for the new positions is $67,253, which is more than Cabarrus County’s annual average wage of $43,687. The project could create a potential annual payroll impact of more than $10 million per year for the region. Max Solution’s project will be facilitated, in part, by a Job Development An architectural rendering of the proposed Max Solutions facility in Concord, NC.

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Max Solutions (CONT’D FROM PAGE 14)

ny’s JDIG agreement also calls for moving $416,750 into the state’s Industrial Development Fund – Utility Account. The Utility Account helps rural communities across the state finance necessary infrastructure upgrades to attract future business. “This is exciting news for Cabarrus County and the en- tire state,” said N.C. Senator Paul Newton. “Our incredibly capable workforce stands ready to fill these great paying jobs to support Max Solutions’ operations.” “We welcome Max Solutions to our community,” said N.C. Representative Kristin Baker. “The startup’s outstand- ing investment underscores the strength of our manufac- turing economy and ability to deliver the business climate manufacturers need.” In addition to the North Carolina Department of Com- merce and the Economic Development Partnership of North Carolina, other key partners in the project include the North Carolina General Assembly, the North Carolina

Investment Grant (JDIG) approved by the state’s Economic Investment Committee earlier today. Over the course of the 12-year term of this grant, the project is estimated to grow the state’s economy by $400 million. Using a formula that takes into account the new tax revenues generated by the new jobs, the JDIG agreement authorizes the po- tential reimbursement to the company of up to $1,250,250 spread over 12 years. State payments only occur following performance verification by the departments of Commerce and Revenue that the company has met its incremental job creation and investment targets. JDIG projects result in positive net tax revenue to the state treasury, even after taking into consideration the grant’s reimbursement pay- ments to a given company. Max Solutions is locating to Cabarrus County, classified by the state’s economic tier system as Tier 3, the compa-

Community College System, Rowan-Cabar- rus Community College, Cabarrus County, the City of Concord and the Cabarrus Eco- nomic Development Corporation. Greif Names Director Of Sustainable Technology. Delaware, Ohio based Greif has named Geoffrey Westphal as its Director of Sus- tainable Technolgy. The company has a comprehensive sus- tainability program and Westphal’s role will focus on introduc- ing innovations that support Greif’s con- tinued commitment to creating shared value for customers, stakeholders and the envi- ronment. Westphal moves into the new role follow- ing ten years at Greif, having most recently held the position of Senior Environmental Manager, where he led environmental com- pliance across Greif’s North American oper- ations, as well as progressing zero waste to landfill initiatives globally. “It’s a really exciting time to be moving into this position,” said Westphal. “We have seen a lot of technological advances in re- cent years that are becoming viable, and the next couple of years will see us make changes that will further our mission of helping customers protect the environment through the deployment of sustainable in- novation.” Visit for more. Geoffrey Westphal

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Change Is Inevitable: Be Proactive, Not Reactive BY ROY OBERG

ployees. Everyone at O and A is leaning into the change, to the benefit of all. The change that Oberg and Associates, LLC has gone through is not the topic of this article. I bring it up to high- light the reality - change is inevitable. Fortunately for me, I have been able to initiate this change, rather than the alternative, which is reacting to change. Trust me when I say, I have done my fair share of reacting to change. The corrugated landscape is going through massive change these days as well. And while the shortage of su- pervisory and leadership talent has existed for many years now, the biggest change that we hear about is the lack of hourly labor. So many of our clients struggle to hire and retain, an adequate workforce. This evolution in the labor market only took two years to occur. Sadly, I don’t antici- pate that this shortage in the motivated hourly workforce will ease up any time soon. Furthermore, while the corrugated market is operating at near peak capacity, uncertainty regarding the economy will provide more possibilities for change. Interest rates are climbing, and a recession may be looming in the near future. We have a war in Europe, massive political polariza- tion, and are at the (hopeful) tail end of a pandemic, which may flare back up. Just a bit of change, right – ha! How can anyone get comfortable with all of this? If you figure that out, please let me know! In my opinion, often the best defense is a good offense.

It has been a while since my last article, and I would like to apologize to my hundreds of loyal readers. The last six months have been full of evolution, transition, and growth

at Oberg and Associates, LLC. This evolution started with me making a decision to clearly identify what I wanted my life to look like moving forward. This decision, at its’ core, was about change. As a short review, I have been re- cruiting for the corrugated industry

Roy Oberg

for 36 years. When I first started, I worked with companies like Gaylord Container, Willamette, Inland Paperboard and Packaging, Stone Container, Union Camp, and others. And after 10 years of recruiting for someone else, I opened up the doors of Oberg and Associates in 1996. I’ve been for- tunate to employ a lot of great people, learned a lot, and had my fair share of success. Last year, I knew I needed my company to change. I determined what I wanted my life to look like and made changes in my company to support that life. These changes have not only benefited me, but they have pro- vided career growth and income opportunities to my em-


18 May 16, 2022

Change Is Inevitable (CONT’D FROM PAGE 18)

heatset print process to sustainably support their valued customer base,” said Tony Lord, President of Flint Group Commercial Publication Web and Flint Offset Packaging Solutions Divisions. “However, with the devastating impact of global gas pricing which shows no sign of abating we accelerated the development program and are now able to provide Kryoset. Production results have confirmed on various popular substrates that Kryoset is able to provide high quality print with significantly reduced or a totally eliminated drying process, thereby significantly enhancing print economics during this volatile inflationary period. Mondi To Divest Russian Assets Having assessed all options for Mondi Group’s interests in Russia and recognizing its corporate values and stake- holder responsibilities, Mondi‘s Board has decided to di- vest the Group’s Russian assets. The divestment process for these significant assets is complex and is being under- taken in an evolving political and regulatory environment. Accordingly, there can be no certainty when a transaction will be completed. As of December 31, 2021, the value of Russian operations was €687m. The Russian businesses have managed supply chain constraints. However, the sit- uation remains fluid, with interruptions to pulp and paper production possible going forward. All significant capital expenditure projects in Russia have been suspended.

Said another way, if you are able to identify the future you want, initiate the changes in your life or business that will give you a greater degree of control rather than simply reacting when change occurs. One of the best quotes that my father, Howard (the last Viking) taught me is “Man plans, and God laughs”. As my life now spans 6 decades, this quote seems more and more accurate. Life happens. Sometimes it happens the way we want it to happen, and sometimes, like a donkey in a hailstorm, you just have to endure it. But, to the degree, you make a decision, chart a direction, and the desired outcome, you can initiate changes to give you a greater likelihood of that outcome. Visit . Flint Group Launches Kryoset Ink Series Flint Group recently announced the launch of its Kryo- set ink series, a development that enables production of heatset quality products within the conventional heatset process without the need for the drying process. “We have been developing this product for some time initially directed towards the retail market as a response to the desire to reduce the carbon footprint within the

20 May 16, 2022





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Vanguard Companies Opens New St. Louis Design & Sales Center Kansas City, Missouri based Vanguard Companies, a leading designer and manufacturer of value-added point- of-purchase displays, retail-ready packaging, industrial packaging products and related assembly, logistics and fulfillment services, has announced the opening of a new St. Louis Design & Sales Center. “The St. Louis team is a key part of our successful growth strategy, and we are excited to continue to invest in the talent and resources to expand our commitment in this region,” said Jennifer Wulf, Vice President of Sales. The new office creates a more efficient, productive, and collaborative environment for our employees and cus- tomers. This space will allow us to expand our design lab, showroom, conference room, and client meeting space. The team in the new office will continue to provide creative services including conceptual sketching, graphic design, structural design, CAD sampling, prototyping, pro- duction art, and testing. In addition to our current capa- bilities, our new space will have a photo lab, client guest offices, and a retail showroom to stage designs in a store environment to simulate in-store execution. The new space will be conveniently located a few blocks from the company’s anchor account, Spectrum Brands.

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22 May 16, 2022

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The ‘Great Resignation’ Myth (CONT’D FROM PAGE 1 )

year except one for the last two decades—and that year was following the Great Recession. After hitting a low of 1.5 million quitters a month in 2009, the number of monthly quitters rose to two million in 2012, three million in 2018, a record 3.5 million in 2019, four million in 2020, then four- and-a-half million this year. Clearly, something is going on in work that’s never gone on before in work. What is that something is up for debate. A number of consensus answers are emerging. 1. Personal Opportunity : Pew released a study in March on why workers quit their jobs. The top two reasons: pay was too low and no opportunities for advancement. Both of these reasons were cited by two-thirds of workers. Not enough flexibility and benefits weren’t good also made the top six. Clear- ly, with unemployment at historic lows, many workers feel they can find better opportunities elsewhere. 2. Toxic Work Culture The father-and-son researchers Donald and Charles Sull, along with Ben Zweig, released a study earlier this year in MIT Sloan Management Review in which they ana-

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lyzed 34 million online employee profiles to identify peo- ple who left jobs in 2021. They found quitting to be highest among those in retail and management consulting, then otherwise evenly distributed among food, health care, travel, media, big pharma, and financial services. As to why these people quit, money actually ranked 16th on the list of reasons. The top reason? Corporate cul- ture. “A toxic corporate culture is by far the strongest pre- dictor of industry-adjusted attrition and is 10 times more important than compensation in predicting turnover,” the researchers write. “Our analysis found that the leading elements contributing to toxic cultures include failure to promote diversity, equity, and inclusion; workers feeling disrespected; and unethical behavior.” 3. Weaker Work Friendships The research firm Gartner released a study last week showing that voluntary work turnover will jump nearly 20 percent this year compared to pre-pandemic levels. “New



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The ‘Great Resignation’ Myth (CONT’D FROM PAGE 24)

AIR CONVEYING CORPORATION is a recognized leader in the industry of Pneumatic Conveying Systems and has been in business since 1968. As an equipment manufacturer rather than simply a sales organization, we have complete control over the quality of material and products which make up your proposed system. Our equipment is found in Printing, Folding Carton and Corrugated plants throughout the country and the world.

employee expectations, and the availability of hybrid ar- rangements, will continue to fuel the rise in attrition,” said Garner senior director Piers Hudson. “Employees pick a place to work not just for rational reasons, like compensation or benefits, but emotional and social reasons, like, ‘That’s where my friends are,’” Kropp told Axios. The new work-from-anywhere culture, besides weakening our attachment to the offices, also weakens around attachment to our work friends and, in turn, weak- ens our attachment to our employers. But while all this research is sound—and all these ex- planations plausible—to me, they miss the larger point. As longtime readers of The Nonlinear Life know, I’ve spent the last four years collecting nearly 400 life stories of ev- eryday Americans. Those numbers include more than 150 stories in the last year about people’s work lives. The overarching headline from those stories is that people are wresting control of their lives back from exter- nal forces—whether those forces are parental expecta- tions, societal pressures, or, yes, employer demands. We are reclaiming the right to write our own stories. This change has not happened overnight. If anything, it’s been growing for decades, as the steady escalation in the quit rate shows. The number of job quitters won’t go up indefinitely; external circumstances make fluctuation al-

AIR CONVEYING CORPORATION PH: 901-454-5016 FAX: 901-324-7979 e-mail: •


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26 May 16, 2022

It’s time to revolutionize The new CorruCUT rotary die-cutter pushes what is possible

The CorruCUT is designed for high-performance rotary production of die-cut corrugated products with ultimate flexo post-printing quality. You will achieve paramount performance from the latest embedded technology with a brand new operating concept. It is available with the industry's shortest lead time from our factory to your floor. The CorruCUT has a maximum production output of 12,000 boards per hour, including setup while running, integrated remote maintenance for the ultimate uptime, and the easiest machine to operate – the CorruCUT will increase your profitability. Call us to set up a custom demonstration. Koenig & Bauer (+1) 214 790-8801

The ‘Great Resignation’ Myth (CONT’D FROM PAGE 26)

most inevitable and life is nonlinear. But as Axios argued — The Great Resignation Has No End Date — it won’t disappear entirely. So while job resignations are indeed real. The Great Resignation, which suggests those resignations are the result of the pandemic, is a myth. If anything, the trend to- ward finding work that is more meaningful and more suited to our individual needs is an endemic we can all embrace. Bruce Feiler is the author of seven NY Times bestsellers; the presenter of two prime-time series on PBS; and the inspiration for the drama series Council of Dads on

Board Converting News is read by more independent and integrated decision-makers in the corrugated and folding carton industries than any other weekly publication. LEVERAGE YOUR REACH. Expansive Reach

NBC. His two TED Talks have been viewed more than two million times. He also writes The Nonlinear Life, a twice-weekly newsletter about nav- igating life’s ups and downs. Bruce is known for living the experiences he writes about. His work combines timeless wisdom with timely knowl-

Bruce Feiler

edge , which he turns into practical, positive messages that allow people to live with more meaning, passion, and joy. For those reading digitally, please click on thie link to the post: the-great-resignation-why-people-are-really-quitting- their-jobs/. Visit for more .

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28 May 16, 2022

Discover Cybersecurity Solutions At PACK EXPO Int’l In Chicago The use of new and evolving technologies such as fully integrated enterprise resource planning (ERP) systems, cloud computing and connected machine sensor net- works, remote access, and Industrial Internet of Things (IIoT) connectivity increased exponentially over the last two years. While these technologies make manufacturing more efficient, they also create new exploitable points of vulnerability, according to the Cybersecurity: Assess Your Risk white paper from PMMI, The Association for Packag- ing and Processing Technologies. PACK EXPO International will showcase the latest solu- tions to keep your business safe. Cybersecurity will be a key topic of focus at The Forum during PACK EXPO Inter- national 2022, produced by PMMI (October 23-26, McCor- mick Place, Chicago). These free, 45-minute interactive sessions begin with short presentations by top experts then move on to roundtable discussions. “As our industry increases its reliance on digital tech- nology, it is critical for manufacturers to improve cyberse- curity preparedness and stay abreast of the latest tools and technologies to protect their operations,” says Jim Pit- tas, president and CEO, PMMI. “With top industry experts and leading suppliers all under one roof, PACK EXPO In- ternational is the best place to gain the knowledge and

understanding needed to reduce the risk of a cyberattack on operations.” According to PMMI’s white paper, in the first quarter of 2020, attacks targeting the manufacturing sector account- ed for 11 percent of all cyberattacks that occurred across all industries. By the second quarter of 2020, cyberattacks targeting manufacturers accounted for 33 percent of all incidents across all industries. This increase in attacks is especially alarming consid- ering there are real, growing costs to manufacturers that experience a cyberattack. In 2020, the average cost of a cyberattack stood at around $3.86 million, and that is be- fore factoring in ancillary impacts such as lost opportunity and damaged customer loyalty. To learn more about cy- bersecurity best practices and ways to mitigate risk, listen to these key episodes of PMMI’s UnPACKed podcast. In addition to cybersecurity solutions and targeted thought-leading education sessions, PACK EXPO Inter- national will be the most comprehensive packaging and processing show in the world in 2022 and this year’s edi- tion will offer attendees more features than ever before. No other event this year will showcase entire production line solutions and offer everything needed to compete in a changing marketplace. Visit to learn more about the exciting show features, search exhibitors, and register. Registration for PACK EXPO International is $30 until Sep- tember 30, after which it increases to $130.

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