phase I
phase II
phase III
SENIOR LEADER
SENIOR LEADER Sales Director Project Manager Intelligence
SENIOR LEADER Sales Director Project Manager Project Coordinator Intelligence
SENIOR LEADER Project Manager Project Coordinator Intelligence
SENIOR LEADER SALES DIRECTOR PROJECT MANAGER Conveyance Manager Project Coordinator
SENIOR LEADER SALES DIRECTOR PROJECT MANAGER Conveyance Manager Project Coordinator Intelligence
SENIOR LEADER PROJECT MANAGER SALES DIRECTOR Conveyance Manager
SENIOR LEADER PROJECT MANAGER SALES DIRECTOR CONVEYANCE MANAGER
SENIOR LEADER PROJECT MANAGER SALES DIRECTOR CONVEYANCE MANAGER
our team
Intelligence Technology
launch
acquire
plan
design
approve
market
sell
build
complete
DEVELOPMENT SUPPORT
›
Provide market intel on site acquisition/new opportunities Early proforma inputs for revenue and costs
Support site planning and product decisions Advise with supplier / consultant selection
Support suite mix, sizing, and amenity decisions Input on architecture, interior design, and spec
Support in municipal approval process
MARKETING & SALES STRATEGY AND EXECUTION
›
Envisioning
Competitive market analysis Target buyer market analysis Marketing draft budget PC location planning
Product positioning Finalize brand marketing strategy Price Tower (version 1) Signage creation Collateral development Build database
Sales strategy Web development Ad design
Price approval Events
Price Tower (version 2) Launch events
Begin sales Reporting Review and tweak campaigns
Outfit PC with graphics Media buy implemented PR/events planned Previews begin Support staff training File disclosure statement
rennie tools
CONVEYANCE & PURCHASER MANAGEMENT
›
Introduction to conveyance process Review of disclosure statement Draft contract addenda
Implementation of sales contract, addenda, FINTRAC & Real Estate Council of BC Agency and Disclosure Forms
Salesforce & contract management Reporting on contract & consumer data
Distribution & tracking of disclosure statement amendments Deposit notification & collection
Parking and storage allocations Delivery of legal documents & contracts Distribution of formal completion notice
Reporting on contract & consumer data continues Payment of first half of commissions
DELIVERABLES
›
Stats pack Envisioning pack • session response rennie roadmap
Envisioning pack • plan/design • brand/position Revised rennie roadmap
Price tower & CMA Finance package • strategy • positioning • plan
CMA DB tracker
Monthly report Daily report
Retrospect
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