Hollis Morgan Guide to Launching New Homes & Developments


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“ … our aim is to be the number one new homes agent in the city for small/medium size developments … CALUM MELHUISH

OUR GUIDE TO LAUNCHING new homes and developments

welcome to our guide to launching new homes and


meet our team…

The Hollis Morgan New Homes department was launched in 2012 following a strong demand from clients who had purchased sites through our market leading Auctions and wanted professional advice to market the completed developments and to maximise returns. We are here to provide expert advice on the acquisition and valuation of sites and detailed Gross Development Values. Once a scheme is approved, we have the expertise to assist with show homes, off-plan sales and the increasingly sophisticated marketing required to ensure your development is launched with the appropriate panache to make it successful.


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“With years of experience we know that the key to successful selling is to create momentum based on the combination of a professionally considered asking price, strategic marketing and skilful, effective negotiations to close a sale.” OLLY HOLLIS

…at Hollis Morgan we have over 100 years of combined experience within our residential property team…

our expertise includes

 We are highly respected local Estate Agents

 Unparalleled access to small and medium sized sites

 Experienced and knowledgeable valuers

 Successfully selling a wide range of property

 Excellent communication with developers


the valuation It is no longer good enough to base a valuation on “what the site next door sold for”. We will supply you with a detailed history of asking prices and Land Registry sale prices in your area and demonstrate a comparison between your development and others. Add to this our knowledge of individual homes and our awareness of the marketplace, we are able to provide you with an accurate valuation to begin the marketing campaign.

 A punctual, polite and determined sales team

 Local knowledge of schools and amenities

 Important guidance on key development criteria

 Access to specialist planning advice

“Interestingly, during 2018, the average price of the properties we sold was within 95% of the asking price, proving that in such a transparent market the right asking price is crucial.” CALUM MELHUISH

OUR GUIDE TO LAUNCHING new homes and developments

a comprehensive pre-development service for developers Plot finder service Hollis Morgan offer the widest range of small to medium-size plots and development opportunities across Bristol and the West Country via our high profile auctions. Our New Homes clients have exclusive, select access to ‘off-market’ development opportunities. Planning We have created a partnership with planning professionals Stokes Morgan Planning Consultants to offer a complete service from site acquisition, to Planning, to marketing. GDV appraisal Once you have identified a site and chosen a scheme, and considered Planning options, we can provide a professional, realistic GDV report to help appraise the site potential.


Sites and plots, like the ones above, come to our auctions regularly, and often are for sale off-market.

…our new homes team is here to advise you every step of the way…

OUR GUIDE TO LAUNCHING new homes and developments

sales strategy and launch campaign Once Planning is Granted and the development under way, our New Homes team will handle the following Pre-marketing and off-plan sales We recognise the importance of the cash flow generated from off-plan sales, and our aim is to sell 20% of the units off-plan with our pre-marketing initiatives. Brochures and signage The key to the success of any new homes campaign is momentum and creating a sense of urgency. We will assist with high-profile site hoardings and brochures alongside an energetic media campaign, utilising our experienced professional designers, illustrators and photographers. Launch Day and the Show Home The bulk of the interest and sales are likely to occur once the show home and majority of the development are completed. We have excellent contacts to help create a winning show home, with bespoke furniture, staging and lighting. Deposits and closing the sale We will liaise with your solicitors to ensure the best buyers are chosen and deposits promptly taken, and will stay in contact until completion.

Stylish show homes, like the ones above, are a key element of our new homes marketing strategy. closing the sale We pride ourselves on good communications and building an excellent relationship with our clients. A good property will generally sell itself but our skill is required to achieve the very best possible price and encourage buyers to a prompt exchange of contracts. We insist on credit checking all would-be purchasers prior to agreeing a sale and will assist your buyer to complete surveys and mortgage valuations as quickly as possible whilst staying in regular contact with both parties’ solicitors. This should ensure any legal enquiries are settled promptly whilst any difficulties are dealt with firmly and decisively in the best interest of our client.


OUR GUIDE TO LAUNCHING new homes and developments

” “ … It is essential that your development is advertised online with both Rightmove and Zoopla – many agents only use one or the other … OLLY HOLLIS the marketing campaign Online advertising accounts for 65 % of buyer enquiries so a strong online presence is vital for your property – we rely on a combination of our bespoke property website alongside our dedicated micro site within the Rightmove portal AND Zoopla – these two


websites provide the majority of our enquiries and it is vital that your property is profiled on BOTH portals – many agents use one or the other.

We also have a high profile weekly press campaign focusing on the Bristol Property Live newspaper. Our Mailing list is meticulously managed

with new applicants registering daily at our Clifton Village office. In reality, we find about 25 % of our buyers are already registered with us.

FOLLOW OUR property posts

Instagram: www.instagram.com/hollis_morgan/

Twitter: twitter.com/Hollis_Morgan

Facebook: www.facebook.com/HollisMorganBristol/

OUR GUIDE TO LAUNCHING new homes and developments

be a part of the hollis morgan property cycle Many of our successful auction clients take advantage of the Hollis Morgan Property Cycle to instruct our Residential Team to sell their renovated and new home developments .







If you instruct our residential sales team to sell your renovated property, we will refund your buyers’ premium*

over the next few pages you will find just some of the new homes and developments we have sold …


OUR GUIDE TO LAUNCHING new homes and developments


Catherine Mead Mews, Bedminster Six Freehold townhouses A stylish terrace of Freehold houses close to the city centre with courtyard gardens.

OUR CLIENTS SAID : "I purchased the site from a Hollis Morgan auction and was

impressed with the service so I asked their new homes team to market the 6 properties on a multi-agency agreement. Calum Melhuish and his team took control of the process including off plan and pre-launch tactics. Once built he arranged for the furniture staging, professional photos and high profile adverts and editorials. We had a constant flow of viewings and feedback from Calum’s team and Hollis Morgan sold 5 of the 6 units – I could not have asked for anymore!" JH GROUP


Catherine Mead Street, Bedminster, Bristol BS3 1XH


OUR GUIDE TO LAUNCHING new homes and developments


Prospect Court, Cotham A stylish purpose built development Prospect Court is a development of just nine, 2 and 3 bedroom, apartments designed to blend with the existing period properties.

OUR CLIENTS SAID : "It was a pleasure to be associated with Hollis Morgan for our nine unit

apartment development in Cotham, from site acquisition stage through to the sale of the units. We received informed guidance on what the market required in terms of prices, fixtures, fittings, finishes and anything else that cropped up. Not least due to their help and guidance, the development was a terrific success and we look forward to many more projects with this excellent team in the future." WESTBURY GUILDS LTD .


Prospect Court, Horfield Road, Cotham, Bristol BS2 8EQ


OUR GUIDE TO LAUNCHING new homes and developments


Napier Miles House Building the future from the past A careful restoration of this landmark building to create a stunning scheme of mews houses and flats.

OUR CLIENTS SAID : "Hollis Morgan were vital to our development of Napier Miles House, advising us at all

stages from our expression of interest through to the final sale. Their advice included commentary on house types and number of plots, opinions on plot layouts, level of finish and specification as well as projected values and suggested asking prices. The Marketing strategy enabled us to sell all 10 plots at full asking price – 6 off plan. The Hollis Morgan team were a pleasure to deal with, whilst retaining that commercial edge to ensure that sales were achieved at values and in a timescale amenable to both buyer and seller". MARCUS HEMBROW , SPRING HOMES (UK) LTD


Napier Miles House, Kings Weston Road, Bristol BS11 0UT


TEL | 0117 973 6565 | 9 Waterloo Street, Clifton, Bristol BS8 4BT www.hollismorgan.co.uk | post@hollismorgan.co.uk

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Hollis Morgan Property Limited, registered in England, registered no 7275716 Registered address, 5 Upper Belgrave Road, Clifton, Bristol BS8 2XQ Information is correct at time of publication. © Hollis Morgan Property Limited 2017-19 [v1:19]

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