TELL A STORY AND GAIN A FOLLOWING BUILD LOYALTY WITH STORYTELLING MARKETING We all love stories. Be it books, movies, or current events, we can’t help but thrive on storytelling in our everyday lives. We even process information better when it’s told as a narrative. A study by psychologist Jerome Bruner discovered that people were 22 times more likely to remember a fact when embedded in a story. That makes storytelling a powerful tool to reach your audience. Storytelling marketing is when brands use a narrative to convey their message. In our era, consumers require more than a basic display of your product. Consumers are searching for why they should trust — and buy from — you. The best way to do this is to utilize storytelling marketing. Not only will it help customers better understand your business, but it also humanizes your company. HOW CAN STORYTELLING BENEFIT YOU? Businesses worldwide have been reaping the benefits of storytelling, and it has worked well enough to become the new standard. Whether you’re sharing why you started your business or adapting stories that align with your company’s beliefs, storytelling marketing can:
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Make your brand memorable
Separate your business from competitors
Share your message and ideas
Build a connection with potential customers
GET STARTED ON STORYTELLING MARKETING. While the benefits of storytelling marketing are clear, it’s a bit more challenging to execute. You might struggle with your story and what you should share. Consider what motivated you to start your business. Entrepreneurship isn’t for the faint of heart, and there must be various reasons for this endeavor’s importance to you. List all the events and ideas that led you here. Next, design your anecdotal story to align with the ideals of your desired audience. Instead of sharing your story, you could create a tale with powerful metaphors and a lively narrative to draw in your audience. Whatever approach you take, storytelling marketing will ensure you leave a greater impression.
ONE POINT, TWO POINTS …
DRIVING INFRACTION POINTS ADD UP AND CAN LEAD TO LICENSE SUSPENSIONS
It should be noted that Georgia recognizes points collected from infractions in other U.S. states and will count on your driving record. If you are facing driving infractions or are at risk of having your license suspended or revoked, give us a call today! Our experienced team of professionals is ready to step in and help! When it comes to driving, the most important thing is safety. That’s why it’s important to keep in mind that driving is a privilege, not a right! That privilege can be easily revoked if you are not practicing proper safety procedures while behind the wheel in Georgia. That’s where the state’s driving point system comes into play — it helps to weed out dangerous and careless drivers. When you’re behind the wheel, you are expected to obey all rules of the road, and if you neglect a law, you commit a traffic infraction. If this infraction is observed by Georgia police officers, instead of going to jail, you will receive fines and points on your license and public driving record. Because driving records are open to the public, points can cause an increase in your auto insurance payments and may even impact an employer’s decision to hire you.
If you rack up enough points on your driving record, your license can be suspended for up to six months or revoked. Some common driving violations that lead to points tacked onto your license and driving record include but are not limited to:
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Driving at night without your headlights activated
Texting and driving
Failure to secure a load
Speeding
Unlawful passing of a school bus
Recklessly driving Improper passing
Driving with an open container
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