Reeder & Vermaat 2021 Catalog

History • I N 1977 C HARLIE R EEDER AND B ILL V ERMAAT STARTED THE FIRST CHAPTER OF THE R EEDER & V ERMAAT STORY . S HORTLY INTO THE FIRST YEAR C HARLIE R EEDER WAS DIAGNOSED WITH CANCER AND SADLY PASSED ON . T HANKFULLY B ILL CONTINUED THE DREAM AND LONG JOURNEY TO GET US HERE TODAY . B ILL SPENT MANY WEEKS AT A TIME ON THE ROAD TRYING TO GROW THE BUSINESS . B ILL STILL SAYS “O NE OF THE STUPIDEST THINGS I EVER DID WAS TO BEGIN A MANUFACTURERS REP BUSINESS IN M AY ”. • O VER THE YEARS B ILL WORKED TO SURROUND HIMSELF WITH THE BEST . O NE BY ONE HE STRATEGICALLY TARGETED THE BEST AND WELL - RESPECTED EMPLOYEES OUT IN THE FIELD . I N ALL THE YEARS THERE HAVE ONLY BEEN 12 EMPLOYEES TO WORK FOR R EEDER & V ERMAAT . B ILL WOULD PATIENTLY OBSERVE ALL THE PEOPLE IN THE TERRITORY , WAITING , AND THEN HIRING WHO HE FELT WAS THE BEST . • N OT ONLY HAS R EEDER & V ERMAAT BUILT THE STRONGEST FIELD TEAM IN THE INDUSTRY BUT THEY HAVE ALSO ALIGNED THEMSELVES WITH THE BEST MANUFACTURERS AS WELL . T HERE ARE MANY VENDORS THAT HAVE BEEN DEALING WITH R EEDER & V ERMAAT FOR OVER 15 YEARS . R EEDER & V ERMAAT OVER THE YEARS HAS BECOME THE MOST RESPECTED REP GROUP IN THE US. W E HAVE ALWAYS HELD OURSELVES TO A HIGHER STANDARD , AND OUR MANUFACTURERS REALIZED AND APPRECIATED THAT . • O NE OF B ILLS FINAL MOVES WAS TO PASS THE BATON OVER TO SET UP R EEDER & V ERMAAT FOR THE “ LONG HAUL ” WITH THE INFUSION OF HIS YOUTH MOVEMENT . B Y DOING SO HE PLANS TO CONTINUE THE STORY FOR MORE CHAPTERS TO COME . T ODAY THE TORCH IS CARRIED ON BY P AT M C N AMARA , J IM A SSEMANY , H ARLAN B RICKER , S AM C OLEMAN AND T IM B REUNING

• A FTER 48 YEARS IN THE POOL AND SPA INDUSTRY , AND 42 YEARS AS A MANUFACTURER ' S REP , I CAN ONLY SAY HOW PROUD I AM TO HAVE BEEN PART OF A VERY SPECIAL GROUP - B ILL V ERMAAT

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