FROM THE INDUSTRY
8Gbps in the downstream and nearly 2Gbps upstream, and this is over the existing DOCSIS 3.1 networks. If fibre to the home services make more sense, then that same virtualised core can serve PON using XGS-PON technology supporting similar downstream speeds to the subscriber. The ability to offer similar service offerings irrespective of the access technology unifies messaging and simplifies service marketing. Leveraging existing network infrastructure and deploying software in the core accelerates time-to-market
with troubleshooting and support. A dependable broadband service builds trust, fosters loyalty and ultimately drives profits by minimising churn rates and maximising lifetime customer value. The second pillar of optionality offers operators the flexibility to adapt to evolving market dynamics and technological advancements without costly infrastructure overhauls. A virtualised core and advanced network edge devices that support multiple access technologies empower operators to leverage existing investments while seamlessly integrating new technologies to enhance their service offerings. Converging access technologies onto a unified platform optimises resource allocation, streamlines operations and accelerates deployment timelines. Operators can then address markets with greater agility to drive revenue growth and service differentiation. Speed is no longer the critical pillar but remains the baseline for broadband operators in a competitive broadband landscape. A virtualised core serving adequately enabled in-premises devices can boost speeds to achieve over
In the rapidly changing broadband landscape, competition is intensifying, technology is evolving and service providers must navigate these challenges strategically to secure their foothold in the market. There are three pillars of success that stand as crucial cornerstones to ensure long-term profitability: reliability, optionality, and speed. These pillars are reshaping the broadband industry and propelling operators towards sustainable growth and profitability. Reliability, along with a clear focus on the customer quality of experience (QoE) lies at the heart of subscriber satisfaction and retention. In an era where downtime is not an option, ensuring high uptime is critical. Solutions that provide proactive network intelligence with actionable insights to help manage the customer QoE are transformative for operations with positive impact on operators’ bottom line. Service availability enhancements via in-service software upgrades and resilient redundancy options ensure that consumer downtime is a thing of the past. By prioritising service reliability and customer QoE, operators not only enhance the customer experience but also reduce operational costs associated
for these new or enhanced services.
May 2024 Volume 46 No.2
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