TECHNICAL
signals. By utilising a modular platform, operators have the flexibility to add modules to transcode HEVC video to MPEG-2/MPEG-4 within the same chassis.
As operators embrace IP video delivery, there are several IP-based technologies that they should consider deploying in order to stay competitive, deliver exceptional quality, and prepare for the future. ABR streaming ensures a flawless experience and increases operational efficiencies for operators. The SRT protocol improves security and reliability for IP-based video delivery, amongst other benefits. Finally, ATSC 3.0 enables better signal quality, 4K content, and immersive audio, making it a must-have for next-gen video delivery. By adopting these innovative technologies, operators can create a foundation for success today, enable future business growth, and keep subscribers engaged with their service. WISI: Leading Technology Innovation for the Pay-TV Industry With almost 100 years of experience in providing innovative and reliable technology solutions, WISI is well- equipped to lead operators through the market and technology changes that are happening — now and in the future. We can help you design and implement networks that acquire and process high-quality video signals from virtually any source, and in almost any format. In addition, our award-winning built-in monitoring solutions can provide you with more reliable operations and an attractive total cost of ownership.
appealing and sounding television experience to viewers. n Expanded reach: With the ATSC 3.0 standard, operators can deliver television signals to a wide range of screens such as smartphones, tablets, and vehicle devices. n Future-proof video network: ATSC 3.0 is based on IP technology, allowing operators to easily adapt to new and future technologies, including High Efficiency Video Coding (HEVC). HEVC is a video compression standard that is 50% more efficient than its predecessor AVC. How WISI is Revolutionising ATSC 3.0 for Operators WISI is helping operators prepare for the future of television and IP video delivery with its new ATSC 3.0 receiver module. Using the module, operators can receive ATSC 1.0 (8VSB), QAM or ATSC 3.0 signals and output IP transport streams to feed existing networks. This gives operators the flexibility to migrate to ATSC 3.0 when they are ready, while still supporting traditional ATSC 1.0 (8VSB) video signals. Our ATSC 3.0 receiver module is compatible with the Inca IP Video Platform and existing 4400 chassis family. Deployment and upgrades are easy via a single software license. Each module includes four RF receivers, with support for up to four physical layer pipes per receiver. ATSC 3.0 channel bonding is also supported, allowing for future applications such as 8K video
Key applications for ATSC 3.0: n Local TV channels n News channels n Live sports
In Summary A recent Brightback report 11 found that 98% of US consumers subscribe to at least one OTT streaming app, and according to Deloitte the average household has four streaming subscriptions 12 . The rise of streaming and subsequent increase in subscription fatigue opens up new opportunities for operators. The question is, how can operators adapt to meet the demand for video anytime, anywhere, on any device? Transitioning to IP video delivery enables operators to future-proof their video networks, quickly deploy new services, and lower the cost of video offerings. With IP, operators can scale rapidly to meet the demands of modern audiences. Moreover, IP allows operators to tap into the growing number of cord-cutters that prefer to use an internet connection for accessing video content.
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1 www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content 2 www.9to5mac.com/2022/06/21/video-streaming-services-2 3 www.simon-kucher.com/en/insights/us-streaming-study 4 www.broadcastprome.com/tech-features/moving-to-ip-and-cloud-challenges-and-uptake 5 www.lightreading.com/cable-video/set-top-boxes/obama-signs-cablecard-death-warrant/d/d-id/712444 6 www.laivideo.com/blog/80-internet-video-are-you-using-it-effectively 7 Additional resources: www.sportsvideo.org/2021/05/14/svg-tech-insight-hitting-the-ground-running-the-journey-from-satellite-to-ip-content-delivery www.broadcastprome.com/tech-features/moving-to-ip-and-cloud-challenges-and-uptake 8 www.grandviewresearch.com/industry-analysis/4k-set-top-box-market 9 www.abiresearch.com/blogs/2019/11/21/low-latency-keeps-streaming-market-competitive 10 www.sportsvideo.org/2023/01/04/atsc-marks-milestones-for-deployment-of-next-generation-broadcasting 11 www.appsflyer.com/blog/trends-insights/ctv-trends 12 www.venturebeat.com/media/deloitte-consumers-load-up-on-subscriptions-but-are-frustrated-with-fragmentation References
May 2024 Volume 46 No.2
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