I think we can all agree that you’ve seen an influx of political mail these past six weeks. You’ve probably received multiple flyers or postcards with a particular candidate’s face on them and the strong call to action–Vote!
In Honor Of The Election… The Perfect Case For Direct Mail & Its Results
MARKETING TIPS INSIDER CIRCLE
• In Honor of The Election • Do You Have A Game Plan? • Tis The Season! • Live Webinar & Stat Tracker Contest! Inside This Issue:
In Honor Of The Election... The Perfect Case For Direct Mail & Its Results
vote.* When it comes to you and your clinic, direct mailing your Newsletters maintains the trust and credibility your patients have for you, even after they are discharged. As you can see, despite growth in the digital marketing space, direct mail remains a primary means to reactivate patients. Despite social media seeming to have become more effective in dealing with changing environments, like when you had to adapt quickly during COVID and let everyone know that you now offer Telehealth, direct mail has remained a key component to expanding on the trust factor your patients have with you.
I think we can all agree that you’ve seen an influx of political mail these past six weeks. You’ve probably received multiple flyers or postcards with a particular candidate’s face on them and the strong call to action– Vote! Direct mail can be incredibly successful in two areas, no matter how long a person spends looking at the mail. It raises awareness of your clinic’s name (brand recognition) and highlights your message (to come back in for care). In a recent voter survey commission by the United States Postal Service, it was discovered that 68% of all surveyed voters ranked direct mail among the three most credible forms of political outreach.* It ranked higher than TV, home visits, and even digital ads – which only got 26% of the
Sources https://www.campaignsandelections.com/prestitial
PTMarketingBlog.com
READ FULL ART ICLES & OTHER MARKET ING RESOURCES ON OUR WEBSI TE
You’ve Got #SquadGoals A PROFESSIONAL MARKETING TEAM THAT HAS YOUR BACK
SAMANTHA VILLENAVE Digital Account Manager
• Monitors Social Media, Posting, & Leads • Bi-Monthly Blogging • Free Training Webinars
• Monitors SEO Performance • Organized Webinar Report • Marketing Support
• Overview of Successful Actions & Best Practices for Newsletters • Compile and Track Patient Stats
• Coordination of Design, Printing & Mailing of Newsletter • Processing & Scrubbing Mailing Lists • Monthly Content/Results Meeting
KAYLA KEARSE Print Account Manager
• Custom Design of All Print Materials • Photo Editing • Maintains Artwork & Files
• Design Layout • Creation of Digital Newsletter • Illustration • Design Support
BIANCA CHERRY Graphic Designer
Do You Have A Game Plan? Why Strategy is Key For Your Business.
meetings is the first step in taking part in your game plan. From there, your team will lay out next steps to implementing a print and digital strategy to help continue to push your business in the right direction. The team pictured above features members from various departments. Reach out to your account manager today to receive your unique “Meet The Team” doc that shows exactly which teammembers are servicing your account. Don’t wait– end the year with a bang and get in touch with your team today to set your 2021 goals!
Here at Practice Promotions, we are so much more than a product. We are the all-in-one PT marketing solution, and with that comes a highly skilled team that works on your account each month. Your teamconsists of marketing experts, and they have thorough experience to weigh in not just on reporting your leads but also taking your business goals, ideal patient, and location into account to formulate the best strategy for you long-term. Are you taking the time to meet with your account managers on a monthly and quarterly basis? Being present for these
CONTACT YOUR ACCOUNT MANAGER TODAY TO RECEIVE YOUR “MEET THE TEAM” DOC!
The holidays seem to creep up so quickly each year, don’t they? If you are cramming to wrap up (or maybe even start) your holiday Newsletter, these beautiful designs from last year might inspire you: Tis The Season!
Feel f ree to include the following in your holiday Newsletters:
A thank you message to your patients and referring doctors Holiday photos of your staff and/or patients Holiday recipes Information on any toy drives or community charity events you’re hosting or participating in
PT Marketing Sample Kit
“Practice Promotions has really helped us with direct access referrals and patients informing their doctors where they are choosing to go for physical therapy.” -JAY, PT Are you ready to take your PT Marketing to the next level? In this FREE sample kit, you’ll not only receive free samples of custom-designed Print Marketing Materials but also a list of practical tips and tricks to help brand your practice, generate more online reviews, and give your patients the tools to refer others.
PHYSICAL THERAPY PRESCRIPTION
Patient Name:
Date:
Home Phone #:
Work Phone #:
PHYSICAL THERAPY Evaluate & Treat Passive / Active ROM
PHYSIATRIST Evaluate & Treat Trigger Point Injection Joint Injection Muscle Injection ELECTRODIAGNOSTICS EMG
Lymphedema Myofascial Release Special Instructions /Precautions
Y
Balance / Vestibular Rehab E-Stim Joint Mobilization
Other:
Upper Lower
FREQUENCY: DURATION:
2x Week
3x Week
6 Weeks
8 Weeks
10 Weeks
Other
Diagnosis:
Instructions:
Physician:
Signature:
Office Address:
Office Phone #:
NPI #:
CONTACT US 2118 Williamsbridge Rd. Bronx, NY 10461 Phone: (718) 823-3900 Fax: (718) 823-3961 MON-FRI: 8:00am - 5:00pm SAT: 9:00am - 2:00pm
INSURANCES
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Get your Sample Kit today by visiting our website at
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Please fax referral to office and give to patient.
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PracticePromotions.net/SampleKit
HELPING YOU GET BACK TO BETTER HEALTH
“My experience has been great. Each and every staff member is caring, extremely attentive to all of their patients. They create an atmosphere of well-being, from the lovely ladies at the front desk, each and every physical therapist, as well as the administration working behind the scenes. If you are in need of physical therapy, I would recommend Pelham Physical Medicine. ” – L. N. SUCCESS STORIES FROM OUR PATIENTS
We’ve Invested in the Latest Technologies to Help Get You Moving Again: Alter G® is best for Health &Wellness, Athletic Training, and Weight-Loss. Thanks to its precise unweighting technology, you can rehabilitate with less pain and impact while reducing stress to joints and muscles. Your recovery from training or competitions can be more effective and weight loss training can be more intense. If suffering from a neurological condition, Alter G ® alleviates the fear of falling during therapy.
At PelhamPhysical Medicine, we are devoted to educating you about your body, how it works and how to heal it. We believe in working with you as partners to learn from each other in our journey together to maximize health. We believe that quality health care emerges from a one-one- one, active relationship between you and your physician or therapist — asking questions, sharing information and finding solutions together. Our Philosophy We believe that knowledge is empowering. The more you understand your body and the mechanisms that cause injuries and aging, the more committed you will become to healthy living and injury prevention. A good physical therapy program can help maintain your physical abilities, as well as maximize your potential for enjoyingnormal activity.We canhelpprevent or limit physical deformity, allowyou to enjoywalking, bending, reaching, and sports activities and return back to work quickly. At PelhamPhysical Medicine, we listen to you and treat you like family. Our hands-on therapy and customized exercise programs are designed to address your individual needs and achieve the best results. We Keep Up with the Latest in Technology We strive to provide the best in physical therapy techniques and cutting edge technology to bring you back to full recovery from conditions affecting your life. Dedicated to getting results, we get you feeling better, moving freely and performing at your best, as efficient and fast as possible.
RapidRelease Technology (RRT) is a lightweight hand-held device perfect for targeting pain from scar tissue adhesions, tight muscles, and spasms. It can help relieve stress and tension
in your muscles and connective tissues. Soft tissues can be loosened to reduce stress on your joints. Versatile with 5 different surfaces, RRT can be optimized specific to your treatment goals and desired comfort. Choose Pelham Physical Medicine to Help You...
“All the therapists here are amazing! They are a professional, positive team and have helped me recover from pain. They are educated when it comes to every condition. Flexible with scheduling appointments, their hours are convenient for everyone. The office is clean and has a LOT of equipment. I highly recommend Pelham Physical Therapy! ” – C. P.
• Improve Mobility • Improve Posture
• Decrease Pain Quickly • Increase Spinal Stability • Increase Activity Level • Increase Flexibility • Improve Health
S
• Improve Quality of Life • Prevent Future Injury • Return to Work Faster
GET UP, GET HERE, GET BETTER!
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“From the moment I enter the building, I am greeted with kindness and smiles. The therapy is mildly strenuous and the therapist is very attentive towards what my needs are. I appreciate the entire staff for welcomingme like a home. Many thanks and more thank yous. ” – K. S.
(718) 823-3900 WWW.PELHAMREHAB.COM . HA R B.
Restore Your Health and Body with Pelham Physical Medicine!
You Can Live a Pain-Free Life
Call (718) 823-3900 Today!
www.pelhamrehab.com
Prescription Pads
Practice Brochures
Patient Rack Cards
Review Generation Rack Cards
New Patient Welcome Packets
Patient Newsletters
Postcards
Ready To Get Started? Visit our online print store at PracticePromotions.net/Store
Call Melissa Fitch at 800.594.7656 for more information on bundles and special offers!
Email MelissaFitch@Practice-Promotions.com to start the conversation!
Visit Our Online Store!
PracticePromotions.net/Store
LIVE WEBINAR
Don’t Let Your Patients Quit Cold Turkey! 3 Ways To Keep Them Coming Back For Seconds
19 NOV
Thursday, November 19 • 2 PM EASTERN
Join McKenna, Print Account Manager, on this free training on how to increase your marketing presence & print marketing results!
CLIENT CONTEST
WIN A $100 AMAZON GIFT CARD JUST FOR FILLING OUT YOUR STAT TRACKER!
HOW TO ENTER:
1) Fill out your stat tracker for October 2020 by November 19th! 2) Comment on PP’s Insider Circle on Facebook with your practice name 3) McKenna will announce the winner LIVE during her webinar, so be sure to register!
Need help with you stat tracker? Contact your account manager today! Contest open to clients only!
This Event is Open To Clients Only, But Space Is Limited! SAVE YOUR SPOT FOR THE NEXT EVENT AT:
PracticePromotions.net/Event
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