25791 Jefferson Ave. Murrieta, CA 92562 Pro-Craft.com 877-484-3522
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
WHAT'S INSIDE?
1 2
Unforgettable Makeover of My 1957 Belair
Aspiring Necromancer Sought to Revive George Washington
Email Strategies That Work!
3
Decode Health Signals From Your Tongue
Take a Break
Lime Chicken With Corn and Poblano Salad
4
The Power of Branding: Dr. Lee’s Success Story
DR. SARAH LEE’S SUCCESS STORY Creating a Memorable Brand Identity
In dentistry, the key to success is a loyal community of patients who trust you, refer you, and continue to return for dental care. Dr. Sarah Lee, a pediatric dentist in San Diego, accomplished this through strategic email marketing and referral strategies. When she began her practice in 2019, Dr. Lee envisioned providing high-quality and enjoyable dental care for children. Here’s how Dr. Lee achieved her marketing goals. CREATING A UNIQUE AND MEMORABLE BRAND IDENTITY Dr. Lee focused on making her practice stand out and appeal to both children and parents. She chose the catchy name "Smile Squad" and designed a colorful logo featuring a smiling tooth with a superhero cape. Her office was bright, cheerful, and kid-friendly — she even included a play area, photo booth, and reward system for good behavior. She made sure her brand identity was consistent across her website, social media, and email newsletters. SEGMENTING HER EMAIL LIST AND PERSONALIZING MESSAGES As discussed on Page 2 of this newsletter, Dr. Lee recognized that different patients have varying needs and preferences. Using email marketing software, she segmented her email list based on criteria such as age,
gender, treatment history, appointment frequency, and referral status. Then, she put together personalized messages for each segment, maintaining a friendly and conversational tone and addressing recipients by their first names. Her emails included relevant content such as dental tips, educational videos, testimonials, and promotions. ENCOURAGING REFERRALS AND REWARDING LOYAL CUSTOMERS Dr. Lee made it easy and rewarding for existing patients to refer friends and family. She created a referral program offering incentives like gift cards, movie tickets, and free teeth whitening for both referrer and referee. She also sent thank-you notes and follow-up emails to show appreciation and remind patients of referral benefits. She also developed a loyalty program that rewarded repeat visits with discounts, freebies, and priority booking. By implementing these email marketing and referral strategies, Dr. Lee grew her practice to over 2,000 patients in less than two years. She achieved a retention rate of over 90% and a referral rate of over 50%. This is just one example of how effective email marketing and referral programs can drive growth in your practice!
4
PRO-CRAFT.COM
Published by Newsletter Pro • www.NewsletterPro.com
Made with FlippingBook Ebook Creator