“It is an Australian whisky, we are based in Melbourne in Campbellfield, we’ve been around for five or six years and the whisky itself is more like an American whisky, which has been a big hit for the farmers here. We have done really well on our bottle sales and our cans mixed with cola were huge as well. “We are relatively new down here in Tassie, we are in the bottle shops but it has been huge the response from everyone asking where they can get it. The exposure has been amazing. “Agfest has been a great opportunity to get our brand out there. We have been so lucky and privileged to be part of it, I think site itself has been awesome and the THA has been outstanding for us in giving us the
opportunity to be in here.”
For the organisers themselves there were minimal hiccups despite the large gatherings, with the four- day extravaganza estimated to pump $26 million into the Tasmanian economy. Within the gates things were as close to as smooth sailing as they could have been, with arguably the only major challenge coming outside in the paddocks with the Agfest committee and volunteer team required to assist several vehicles which ended up bogged in the muddy conditions. Agfest chairman Caine Evans was impressed with the THA’s pavilion which proved a “popular destination”. “This event has been the culmination of two and half years of uncertainty as we worked our way through
10 Tasmanian Hospitality Review Oct/Nov Edition
Made with FlippingBook - Online catalogs